Amazon’s Longest Ever Prime Day: A Crucial AI Litmus Test for E‑Commerce

Amazon’s Longest Ever Prime Day: A Crucial AI Litmus Test for eCommerce Setting the Stage: A Historic Prime Day Prime Day 2025 is Amazon’s boldest yet: expanding from two to four days (July 8–11) in an effort to improve deal discovery and boost sales. With this extension, Amazon hopes to give shoppers more time to […]