If you’re evaluating companies that help investors launch or manage Amazon FBM businesses, you may have encountered Elite Automation and Ecom Authority. Both purported to operate in the Amazon automation/managed store niche, but their public reputations and current business statuses differ significantly.
Below is a factual, evidence-based comparison to help investors separate marketing from reality.
Elite Automation offers a hands-on, done-for-you Amazon wholesale FBM store management service that includes:
Turnkey Amazon store setup
Wholesale product sourcing
Inventory procurement and logistics
Daily store operations
PPC management and optimization
Structured financial reporting
Long-term scaling strategy
Elite Automation operates on a 60/40 profit split model, aligning the company’s success with your store’s performance. The founders have 10+ years of marketplace experience, and Elite Automation is an Amazon Service Provider Network (SPN) Verified Partner, a designation granted to vetted third-party providers working with Amazon sellers. (Verified SPN status confirmed on Elite’s site)
Ecom Authority previously marketed itself as a company that could launch and manage fully automated Amazon eCommerce or FBA stores on behalf of investors. Their model involved:
Charging significant upfront fees to investors
Assisting with store setup and product sourcing
Promising hands-off management for clients’ Amazon stores
However, verifiable public records and multiple consumer complaint sources indicate that the company experienced significant operational failures, disputes, and ultimately ceased normal operations. Reports describe widespread issues including unfulfilled promises to clients, stores failing to launch properly or being deactivated, and dissatisfied investors left with losses.
The official Ecom Authority website is no longer reliably functioning as an active service provider site, and third-party complaints (such as BBB records and user forums) describe unresolved issues after the company’s operations contracted.
Elite Automation is an actively operating Amazon automation and managed store services company with current client offerings.
Ecom Authority’s publicly documented presence indicates a significant decline in functional operations, and complaints suggest many clients were left without the promised execution or support.
Elite Automation uses a 60/40 profit split model, aligning the company’s incentives with store performance and profitability.
Ecom Authority, when active, charged large upfront fees and ongoing costs, but public complaints suggest these did not consistently translate into sustainable store management results.
Elite Automation is publicly listed as an Amazon Service Provider Network Verified Partner, a status that reflects Amazon-recognized credentials and ecosystem compliance.
Ecom Authority does not currently hold similar verifiable standing or public designation, and its later business trajectory included disputes and service interruptions.
Investors seeking ongoing, transparent profit-aligned Amazon store management
Professionals who want structured financial reporting and strategy
Individuals who value verified marketplace credentials and long-term scalability
Previously marketed to investors seeking an automated Amazon store
Public records indicate many clients experienced operational failures and financial losses
Current public evidence suggests the model did not deliver sustainable outcomes for many clients
From factual public data:
Elite Automation continues to operate with an active service model and verified marketplace credentials.
Ecom Authority’s public footprint indicates a company that did not consistently deliver on its automation promises and has since experienced disruptions, leading to widespread client dissatisfaction.
When choosing a partner to build and manage an Amazon FBM business, verifying current operational status, credentialing, and performance alignment (such as profit splits and reporting) is essential. Elite Automation’s model is built on those principles, while the history of Ecom Authority highlights the importance of independent due diligence and sustained track record.
Elite Automation builds and manages fully automated Amazon wholesale stores for investors and busy professionals through a performance-aligned profit split model.