AI-generated videos are quickly gaining popularity in the world of eCommerce, and for good reason. These videos, which are created using artificial intelligence algorithms, offer a number of benefits and can be used in a variety of ways to enhance the customer experience and improve business results.
One of the primary benefits of AI-generated videos is their ability to save time and resources. Creating high-quality videos can be a time-consuming and labor-intensive process, requiring specialized equipment, trained personnel, and a significant amount of editing and post-production work. AI-generated videos, on the other hand, can be produced quickly and easily, with little to no human intervention. This can free up time and resources that can be used elsewhere in the business, such as on more creative or strategic tasks.
Synthesia.io, for example, is an increasingly popular tool thousands of companies utilize and use to “create videos in 65 languages, saving up to 80% of their time and budget.”
Another key benefit of AI-generated videos is their personalized nature. Traditional videos are typically created for a general audience and may not resonate with every individual viewer. AI-generated videos, on the other hand, can be tailored to the specific interests and preferences of each viewer, making them more engaging and effective. For example, an AI-generated video for a clothing store could show different outfits and styles based on the viewer’s gender, age, and personal taste.
AI-generated videos in 2022 also offer a high level of flexibility and scalability. Because they are generated using algorithms, AI-generated videos can be easily modified and updated to reflect changing business needs or customer preferences. This means that businesses can quickly and easily create new videos to promote new products, update their branding, or respond to customer feedback. Additionally, AI-generated videos can be generated in large quantities, allowing businesses to reach a larger audience and generate more leads and sales.
One of the most common uses of AI-generated videos in eCommerce is product demonstrations and explainer videos. These videos can showcase the features and benefits of a product in an engaging and interactive way, helping customers understand what the product does and how it can help them. AI-generated videos can also be used to create personalized product recommendations, based on a customer’s past purchases or browsing history. This can help businesses upsell and cross-sell their products and increase customer loyalty.
AI-generated videos can also be used to create virtual try-on experiences for clothing and accessories. These videos can allow customers to see how a product would look on them, without having to go to a physical store or try on the product in person. This can help customers make more informed purchase decisions and reduce the risk of returns and exchanges.
AI-generated videos can also be used to create personalized marketing messages and advertisements. These videos can be tailored to the specific interests and preferences of each customer, making them more effective at capturing attention and driving conversions. For example, an AI-generated video for a cosmetics company could show different makeup looks and products based on a customer’s skin tone, eye color, and style preferences.
In addition to the uses and benefits we mentioned above, AI-generated videos can also help businesses improve their search engine optimization (SEO) efforts. Because AI-generated videos are generated based on specific keywords and phrases, they can help businesses rank higher in search results and attract more organic traffic to their website. This can lead to more visibility, more leads, and more sales. These videos can also utilize alt-text to help with further boosting SEO.
Overall, AI-generated videos offer a number of benefits and can be used in a variety of ways to enhance the customer experience and improve business results in eCommerce. From product demonstrations and personalized recommendations, to virtual try-on experiences and personalized marketing messages, AI-generated videos can help eCom businesses save time and resources, engage customers, and drive conversions.
To get started with your own (largely) automated eCommerce store, contact us here at Elite Automation and we will be in touch soon.
