Consumer Spend in Ecommerce Apps Surges Leading into the 2021 Holiday Season
According to the AppsFlyer report, there has been a 55% surge in consumer spending through ecommerce apps. What does this data suggest? Let’s find out! AppsFlyer is a marketing experience and measurement platform that recently released a report on a new global trend. According to the report’s findings, experts believe that marketers and ecommerce stores […]
What Is a Digital Wallet?
Digital wallets have gained immense popularity in a short period. But are they safe for you? Read more to learn all the details and benefits of a digital wallet. Digital wallets have been a small part of the global ecommerce industry for a long time. But only recently, this technology has become a significant system […]
Crypto Goes Mainstream with Ecommerce
From Elon Musk’s tweets to the rise of NFTs, a lot has contributed to crypto fame. But did you know ecommerce and crypto go hand in hand? Here’s how. Unless you are living under a rock, you would have heard of cryptocurrency. But most people do not fully understand what crypto means and how it […]
Future Marketplaces to Allow Third-Party Sellers
Third party sellers are not being welcomed on many platforms. But how exactly can they be successful on online marketplaces? Here’s how. To sell your product online, you need to have an audience. If you have your own website, you must build an audience through different techniques, such as email marketing and SEO. In addition, […]
Amazon will capture 85% of U.S. back to school Shoppers in 2021
Amazon is the new back to school shopping store, thanks to the pandemic. Here’s how online shopping on Amazon is increasing. The Covid-19 pandemic has already put us in the habit of online shopping since brick-and-mortar stores present a health hazard. Moreover, most consumers want to be safe and practice social distancing rules. However, as […]
What is Mobile Commerce, and How Large will it Become?
Anyone who keeps track of the latest consumer trends would have heard talk about M-commerce, or mobile commerce. With the number of mobile phone users rising exponentially worldwide, it’s no surprise that mobile e-commerce is also seeing a boost. Quite simply, M-commerce refers to a transaction the buyer completes using their mobile phone, whether it’s […]
Marketing with Social Media Stories
While it may come as a surprise to some people, social media stories are a great way for marketers to attract the right audience for their brands. Stories were introduced by Instagram in August 2016, mimicking the 24-hour appearance formula of Snapchat. The Stories feature has gained popularity among users and experienced 200 million daily […]
Click & Collect: Why It’s Here To Stay
The Covid-19 pandemic changed a lot of things, making them our ‘new normal’. These trends bloomed especially in terms of shopping, travelling, and entertainment. Among these changes, click & collect is the one that seems to be here to stay. Consumer behaviors and trends changed significantly during the pandemic. People preferred shopping online and in […]
Online Grocery Shopping Uptick: ECommerce Trend
Even before the Covid-19 pandemic, people were buying groceries online, but the outbreak spurred this trend, making it widespread, especially in regions that went under strict lockdowns. The online grocery services grew beyond anyone’s expectations as tens of millions of people bought groceries through phone apps and websites for the first time. As vaccines are […]
Is Amazon Marketplace Saturated with Third-Party Sellers?
Is Amazon Marketplace Saturated with Third-Party Sellers? Almost 3 million people have found success selling products on Amazon Marketplace. In fact, third-party sellers made up more than half of Amazon’s $300 billion revenue in 2020. Statistically speaking, a majority of Amazon sellers are already gainfully employed, working 40+ hours per week, and are mostly based in […]