We can’t deny that positive reviews on Amazon are quite powerful. They can easily help increase sales and revenue without putting in any additional effort.
This is because almost 97% of people agree that positive feedback from another customer influences the decision to purchase a specific product. Additionally, if a product has only five reviews, the possibility of its purchase increases by a whopping 200%.
If you want to experience the same for your ecommerce store on Amazon, the three strategies below will help you attain positive customer reviews in no time. So, dive in to explore more.
3 Strategies to Earn Positive Feedback on Amazon
Good feedback easily helps increase your rating as an ecommerce seller on Amazon. Products with positive ratings are less likely to be returned or have ongoing issues. Moreover, these positive reviews foster a certain confidence in you regarding your product and overall brand reputation.
The Elite guide below highlights a few strategies you can apply to gain more positive customer reviews. Moreover, you can also learn different ways to manage your existing Amazon reviews for more appreciation in the future.
Choose Amazon Vine to Gain Positive Feedback from the Start
If you want to make your journey as an Amazon seller smooth and hurdle-free, curate plans to gain positive reviews from the very beginning. Regardless of the number of positive feedback you may have received, two or three negative remarks from consumers can easily harm your reputation and push away potential customers from your product.
Instead of waiting for a particular stage to arrive, start obtaining positive customer reviews through ways such as:
Amazon Vine
While the Amazon Vine Program has a price; it is designed for Amazon sellers who want to increase their product reviews. This premium service requires you to sign up and offer some free and/or discounted products.
Once you have joined the platform, Amazon invites different high-quality reviewers and encourages them to review your products on offer.
One of the best things about Amazon Vine is selecting professional reviewers. This quality helps them to leave well-curated and helpful reviews for your products.
That said, Vine can also fire back, and there is no guarantee to receive “positive” reviews only. Some reviewers may leave negative feedback and harm your reputation. This is not likely, however.
Amazon Vine works on honesty. So make sure that your product delivers an excellent value to the reviewers chosen by Amazon. This comes down to the packaging, how accurate the product description was when compared to the physical product received, overall product quality, etc.
Social Media
Social media platforms are another way to gain positive reviews on Amazon. You can create pages and join different groups to market your products and reach many potential customers efficiently.
Interestingly, Facebook has some groups specifically designed for people who want to get their products reviewed. You can join them and contact the community to leave a good review for your product or Amazon store as well.
However, whether you choose Instagram for promotion or Facebook to create awareness for your product, understand that social media platforms are notorious for trolling, and they can easily demotivate you as a seller. Besides, even a single negative feedback can be easily visible to thousands of potential customers, harming your position in the Amazon market.
Request Reviews
Instead of waiting for a customer to give you certain feedback, you can always request a buyer to leave their review on your page. Requesting them will not only benefit you but will also make your customer feel important and valued. Amazon does not necessarily favor this tactic, however buyers typically do not mind it.
If the strategy of requesting fails to work, you can consistently offer some incentives for those who leave feedback on your Amazon profile. For instance, a discount voucher or a small gift from your shop can encourage your customers to share their feedback. You can place a QR code and a discount code in your product’s package to incentivize shoppers.
While this approach may work most of the time, it might also discourage honest feedback. The fear of losing an incentive may push your customers to put positive reviews only.
This may help you gain more customers in the future, but as a seller, you won’t learn from your mistakes and might fail to retain consumers for a long time.
To avoid that, make it clear that the reviewer will receive an incentive regardless of the type of feedback.
Quickly Respond to All Negative Reviews
Some reviewers may leave an unfair and negative review on your Amazon page, and there is nothing worse than that. However, instead of waiting for the feedback to ruin your image, take measures to deal with it.
Here are some ways in which you manage negative reviews quickly.
Request Amazon to Remove It
Offensive content or review can harm your reputation, so request Amazon and get it removed.
- Choose “customer and orders” on your seller account’s dashboard.
- Then select the customer’s ID and follow all the instructions to remove the review.
Amazon will ask you for the reasons behind your request. Keep your reply short and straightforward, and explain your reasoning with honest proof. Once done, Amazon will evaluate your request and make a decision accordingly.
Utilize a Software
If you don’t want to follow the procedure above, the AMZFinder Review Management feature works as software to remove negative feedback.
So, how does it work? This feature helps you evaluate the review against the product and then allows you to contact the reviewer directly for removal or change of the feedback.
While you contact the reviewer, ensure to write a polite email and ask them for the reasons behind their negative remarks on your product. Your exemplary behavior may change their perception regarding your product or services, and they might change their review right away.
You can also ask them to share their suggestions to help improve the quality of your products. In some cases, offer a small gift as an apology.
Wrapping Everything Up
If you want to experience more business on your Amazon store, it’s time you implement measures to gain some valuable positive customer reviews from customers. You can either use your social media platforms for that or approach your customers directly or indirectly.
Also, to maintain a healthy profile on Amazon, deal with negative reviews as soon as possible. It is imperative to prevent them from damaging your product or brand’s reputation on Amazon and also for improving your relationship with customers.
