You may see professional photography as something unnecessary for your e-commerce business, or general online business, but it’s one of the primary requirements for boosting e-comm sales. Of course, high-quality stock photos are also great for creating brand awareness, but unique professional photography specific to your brand adds a personalized touch to your offering.
E-commerce photos play a vital role in boosting sales because your target audience can share your professional high quality photos on social media or on their blog. One of your main goals as an e-commerce business owner is to create shareable content. This works as strategic marketing for your business; you should make sure that you hire a professional photographer and videographer for product photography as well.
Professional Photography for Retail
Do you recall the saying, “A picture is worth a thousand words?” Well, product photography demonstrates this. Thus, if you haven’t considered giving it a thought, here are four reasons why professional photography offers great ROI for your business.
- First Impressions Matter!
The quality of your pictures must leave a lasting impact on your audience because they associate your content’s quality with your brand. Your brand must create a dynamic effect by using personalized, high-quality images, making your customers linger longer on your website.
Furthermore, your audience can draw a positive conclusion about your brand. On the other hand, if your photos are visually unappealing, it could deter potential customers away from your brand due to a poor overall brand perception. You could potentially lose sales if you don’t invest in hiring a professional company photographer to effectively capture your product selection.
If you hire a professional photographer to showcase your products, it will help elevate the selling points of your products and potentially increase your social media following as well, which in turn could also increase sales.
If you open an image on a website that is crisp, clean, authentic, and high quality, you’re more likely to make a purchase. However, you’re less likely to trust the brand if the website features generic poor-quality pictures with unattractive text and an uninspiring background.
People are more drawn to pictures rather than hefty text blocks which means that simple captions and personalized product pictures are more likely to create a lasting impression on your customers than content blocks. Thus, professional product photography is a cost-effective solution that helps improve your brand image.
Another option is to use stock photos, but they do not allow you to express individuality and specificity. So when you can, you should look into product photography or hire a professional photographer!
2. Content Is King
High-quality brand-related content will effectively and organically market your business because product photography is a crucial asset that makes your brand more approachable. Solid relevant images convey a professional feel to your audience and help propel your business in the right direction.
If you think picking up a camera with little understanding of design and images will get you somewhere, you’re petty misguided! Instead, hiring a professional photographer is the critical element in boosting your brand’s virtual presence.
You need to work on building a sustainable virtual presence for your brand because ecommerce is all about online marketing, brand image, and sales.
Poor web design, UX, and low quality photos will deter potential customers. Thus, hiring a professional photographer for your business will help you represent your brand better.
Top-quality content will also play an essential role in your brand’s marketing tactics. Therefore your personalized product photography will make your website more unique.
3. Makes Marketing More Efficient
Professional photographs for your brand work as an invaluable asset because you can use them to boost your virtual presence, for ads, blogs, and for social media.
Have you seen product photography on Amazon? You’ll notice that Amazon uses high-quality images even in ads to attract potential customers. They have high standards for image quality on their marketplace. Such high-quality product pictures encourage social media sharing and increase conversions.
In 2022, your business must have a social media presence as it helps with online marketing. If you use professional images for your brand, your audience will engage more with your content and thus apps like Instagram will push your content to more potential followers and expand your reach.
Did you know that people typically only remember 10% of information three days after they read it. This being said, adding pictures makes your audience remember 65% of your content. A simple visual addition goes a long way.
Creating bold designs and graphic images can also help your business stand out. It will also increase reach, and you’ll have more engaged customers. With a strong social media presence and professional photography, you can make marketing more efficient by visually expressing your products and services organically.
4. Elevate Your Brand & Stand Out
Many businesses opt for stock photography. While stock photography does not entirely have poor-quality images, some prominent stock images can negatively affect your e-commerce business.
Your business must use high-quality images that represent individuality and express your brand vividly. Unfortunately, stock photography fails to express this to your audience. Stock photography is great for blogs, but not effective for social media or to sell an e-commerce product. If your goal is to elevate your brand, you must have a library of pictures depicting your business.
From social media to e-commerce websites, high-quality images help create your brand’s professional impact. In addition, professionally curated libraries for your online business will step up your e-commerce game, attracting more customers to your store and boosting your sales.
Personalized pictures can also enable your customers to have more meaningful conversations with your business team. This way, personalized professional photography boosts your visual content, promoting sales by elevating your brand and making it stand out.
So if you haven’t hired a professional product photographer yet, it is time to reconsider your content strategies.
According to an analysis, there are more than 4.62 billion social media users as of January 2022. Thus, introducing some customization and authenticity with the help of personalized images to your business will help you attract a loyal and engaged audience more quickly.
Wrapping Things Up
Visual content is a crucial element of social media marketing for e-commerce stores. Some customers cannot resist placing orders in your store if they find your product photography highly appealing, clever, and high quality.
Hiring a professional photographer allows your brand to express itself in a more personalized way by adding a unique touch with the help of images that fit your brand’s look and theme. It will build your brand’s personality, and likely lead to more conversions at the end of the day.
