According to the recent data published by Deloitte, consumers are expected to spend $933.3 billion in ecommerce by the end of 2021 – what a time to be alive and involved in the e-comm industry!
The estimate also predicts these sales to be up 17.9% more than 2020.
While the panic of COVID-19 and monotony of quarantine was enough to contribute to a drastic shift in consumer trends in 2020, 2021 has several other triggers.
Consider it fear of the impending Omicron variant or the lure of online sales and coupons; people can’t seem to get enough of online shopping.
But the bottom line is: more ecommerce engagement means more competition amongst retailers.
Whether you sell on Amazon, eBay, or run your own Shopify storefront, it’s time to get creative with video marketing to outshine your competitors.
Today in the Elite Automation Blog, you will learn about digital video tactics you can personally use to boost your online sales.
5 Video Strategies to Boost Your Ecommerce Sales
Why make videos for your ecommerce business?
The Global Web Index reports, “87% of US consumers say they’re consuming more content – broadcast TV, online videos, and online TV streaming take the top spots overall for increased media consumption.”
So, what’s popping in consumer trends? More online video streaming!
Further, another data shows that 55% view online videos every day, and 78% watch online videos every week.
So, it’s pretty apparent how videos can help you stay ahead of others in the business. Here are some top ecommerce strategies to surge your sales.
1. Product Overview
Emotions rule, and videos are a great way to tap into them.
Your ecommerce shop is not like a brick and mortar store, of course. Yes, you may have aesthetically made your online store appealing and user-friendly, however consumers still cannot touch or feel your product. We need to add another element to add to the shopper’s experience.
When a customer steps into a physical store with the intention of purchasing a product, they rarely buy it after merely seeing it from a distance.
99.9% of the time, consumers need to hold the item, feel it with their bare hands, then decide whether or not they want to make a purchase.
Perhaps your website doesn’t feel very hands-on; you can at least introduce crystal clear and eye-catching videos.
Your goal is to make high-definition product videos that display your product’s features, functions, size, and color. Even better when you can have real life reviewers or influencers with experience showcasing your product.
While a product description does something similar, visuals undoubtedly gain more attention.
2. How-to’s
So you made an HD video that shows your product; what if it requires some sort of assembly?
Say you’re selling software or some building tool, a video about your product would be great, but it’ll leave your customers brain-wreaked simultaneously.
If your customer won’t understand how to use a particular product, why would they buy it anyway? So, how-to videos are another strategy to boost your sales.
Frankly speaking, we all love how-tos. While randomly lying on the sofa, we often search things like “How to make money online,” “How to sleep better,” or perhaps, “How to boost ecommerce sales.”
Humans are curious by nature, and they love to explore new things. If they’re paying for a product, they generally want to learn about it in greater detail.
Did you know YouTube “How to” video searches increase 70% year over year? If you think this data is limited to YouTube videos, think again.
Wyzowl reports that a surprising 94% of people watch an explainer video to learn more about a product or service. Additionally, 69% say they prefer to watch a short video to know more about a product and service.
3. Live Streaming
“XYZ started a live video; tune in before it ends!”
Our nosiness and natural curiosity push us to tap this live stream notification and see what’s happening.
Now, what if it’s from your favorite brand or a product that intrigues you? You’ll start streaming it right away!
Unlike reality TV shows that have the veil of editing, live videos rip the curtain away and expose reality as it is.
Live videos are becoming extremely popular in the ecommerce industry. Recent data shows that live stream sales in America are predicted to reach $11 billion by the end of 2021. As expected, e-comm sales are expected to grow further in the coming years.
As an online retailer, going live is one of the easiest things you can do to create engagement – it’s one click away.
Furthermore, if you offer a live sale, it creates a sense of urgency among watchers, and consumers can quickly seize the opportunity.
This is your chance to sell the product and increase brand exposure.
4. Behind-the-Scenes
Behind-the-scene videos show what’s happening behind the camera, away from the public eye.
This gives your customers a chance to access unique and engaging videos.
What’s more, such videos satisfy the curiosity of your customers.
Another innovative way to pique your audience’s interest is to make videos that involve social media influencers and well-known artists using your product.
BTS videos also humanize your company, telling consumers about faces behind the brand. It also allows you to build long-term, strong relationships with your customers. A few common BTS videos include.
- Product packaging
- Designers giving a finishing touch to the latest product
- Videos of an event setup
- A video showing typical workday
5. Personalized Customer Experience
An owned and operated video platform offers ecommerce business owners a chance to gain insight into their customer preferences.
You can leverage analytics and design better products, and offer improved services. This gives you a chance to know the turn-off points in your consumer’s shopping journey.
You can offer promotional offers, sales, and chat dialogue services to re-engage your customers. Even simplest re-engagement techniques like abandoned cart emails encourage 10% of customers to return to the website and complete their purchase.
Final Words
Whether you own a website or personalized storefront, sell on eBay, or e-commerce giant Amazon, videos are by far the preferred way to view online content – no matter the type of customers.
What’s more, this trend doesn’t seem to be slowing down any time soon. Therefore, as an online retail outlet owner, you should consider creating stunning product videos, in addition to other ecommerce strategies, to increase your brand’s sales.
