The ecommerce industry was already booming, and the onset of the pandemic accelerated its growth.
In 2020, global ecommerce sales went up to 4.28 trillion dollars, and total revenues are expected to surpass $5.4 trillion in 2022.
People increasingly purchase from Shopify stores and brands, Amazon, Walmart, Wayfair, and other popular online retail outlets. While this feels like positive news for ecommerce business owners, more online shoppers also mean fierce competition.
Because ecommerce sales are predicted to accelerate in the future – with no chance of slowing down – you need to execute solid cutting-edge strategies to outshine your competitors.
Today we’ll discuss the top strategies to enhance user experience and boost sales for your ecommerce business.
Grow Your Business Today With these Top Strategies
You may have burnt the candles at both ends to introduce quality products, but that alone does not ensure your success in the ecommerce industry.
With more people online, you need to come up with new and innovative strategies to gain recognition and boost revenue.
Here are a few tactics that can help you gain a business direction and take it to the next level.
Offer Subscriptions
Subscription is a perfect example of thinking out of the box for your ecommerce business. Not surprisingly, the subscription space has grown more than 100% a year over the past five years.
Hypothetically speaking, you launched a new product for $500. Considering the value or quality you’re offering, the price may be fair enough, but a first-time shopper does not know that.
So, instead of scaring your new shoppers away, how about charging $25 per month?
What’s more, such a business model simplifies the business process. You no longer have to wait for your customers to return to your website to make a purchase over and over.
Your customers also do not have to go through the hassle of making repeated purchases. The simplification also adds to your businesses’ productivity, as it saves the effort and time needed to generate an order.
Further, it decreases entry barriers for new products and services and encourages new customers to purchase your product.
If you run a health and fitness business, you can offer a six-month diet plan, someone running a fashion store can offer a monthly accessories box, and so on.
Encourage Action By Creating a Sense of Urgency
Only 4 items left in stock; order now!
An enthusiastic online shopper will probably go gaga over such notification, but what is the psychology behind this behavior?
Studies reveal that when an item is perceived as scarce, its subjective value increases. Someone who didn’t want it previously might want it now because only a few items are left. Scarcity can boost sales by 226%.
But scarcity alone doesn’t create a sense of urgency. Limited offers, last-time offers, and statements like, “This webinar won’t be recorded; please sign up today” also encourage customers to take action.
Did you know the limited stock and limited time offers by Amazon made Prime Day 2018 the biggest in Amazon’s history by selling more than 100 million products?
This explains much about the buyer behavior and their pain points; make sure you also implement this strategy to increase your sales.
A few brands know the skill to hit the buyers twice. For instance, KEEN, a popular footwear brand, mentioned two points with a single item:
- Clearance items won’t last long
- They are low in inventory
Well, this might hit the shoppers hard, and they’ll purchase the item right away.
Try Giving Delivery Offers
Online shoppers hate shipping charges more than anything. In fact, a few might give up purchasing an amazing product solely because of the shipping costs.
Statista mentions, “63 percent of respondents stated they had abandoned shopping carts due to the cost of shipping.”
Another survey shows that 82% of online shoppers prefer free shipping to pay a fee for shipments.
So, if you’re offering a great product, free delivery can serve as icing on the cake. In addition to free shipping, make sure you also speed up the delivery time.
With an increasing desire to purchase online, customers expect faster delivery.
Data shows that 41% of consumers are willing to pay for same-day delivery, and 42% say they’d pay more to receive a package one or two hours after their order.
This explains enough about the importance of fast delivery times.
So, is it a fast delivery or free shipping you plan to offer to your customers?
Create Content to Generate Backlinks
Content marketing is a great way to increase conversions as it allows you to educate your customers and connect with them.
Did you know 93% of B2B marketers use content marketing to scale their business?
You can include a blog on your website, create backlinks, and boost the authority of your domain.
The more the rankings, the more qualified visitors will search for keywords and end up on your blog.
Say you sell Samsung phone cases; you can create content for keywords related to it: For example; best Samsung accessories, Samsung battery tips, most protective Samsung phone cases, etc., after doing ample keyword research.
It will help your website’s SEO and increase brand awareness simultaneously.
Add Customer Reviews and Ratings on Your Website
In 2021, around 70% of online buyers read 1-6 customers reviews before buying a product. Online reviews and ratings are a window to your business, and visitors have a chance to peek into it before they decide to make a purchase.
If you fail to create a good impression on your visitors at this point, they might abandon your website forever.
But if you’re a credible brand with a fairly good customer base, you need to encourage them to leave comments on your website. For instance, you can send a follow-up email reminding your customers to add a review for their recent purchase.
This is critical, particularly for product pages, because buyers keep an eye on reviews more than product descriptions.
You can also ask customers for testimonials – it adds to the credibility of your website and affects shopping behavior.
Final Words
Growth is not an overnight process, and the same goes for your online e-commerce brand. To keep up with the growing competition and changing consumer trends, you must implement a few business tactics shared above.
Patience, persistence, strategy, and consistent efforts will boost sales and take your ecommerce business to new heights.
