Background and Scale
I’m sure you’ve heard that Amazon is the world’s largest online retailer. However, you may not know just how massive Amazon has become and what happens when a new product is launched on its marketplace. To illustrate this point, let’s look at a brand new product category: organic tampons. The best-selling brand in this category is Tampax, which launched their first organic cotton tampon line in 2015. In 2016, they sold over 3 million units within six months of launch!
Amazon is The World’s Largest Online Retailer
Amazon is the world’s largest online retailer. With over a billion products for sale, you can sell almost anything on Amazon, from electronics and computers to books and DVDs. While Amazon does not stock the products it sells, it does provide sellers with a space to sell their goods online.
Amazon is also the most popular eCommerce platform: 43% of all internet users in America use it as their shopping destination of choice; that number goes up to 70% when looking at millennials (those born between 1981 and 1996). If you want to reach these people—and if you don’t have an eCommerce presence right now—you need a seat at the table. And what better way than through Amazon?
Additionally, 89% of consumers are using Amazon as the starting point to search for products. This is huge! This is more than Google, Bing and Yahoo combined. The value Amazon brings to the table for their sellers is amazing. Sellers can access millions of customers, list items for sale globally in over 50 countries, sell physical products without any shipping or fulfillment fees.
Unlike eBay and other online marketplaces where sellers are left to manage their brand by themselves, Amazon provides a number of valuable features that brands can use to boost sales and attract more targeted buyers on Amazon. But there’s also a service that an increasing number of brands are tapping into – Amazon Brand Management.
Amazon Provides Fantastic Customer Service
Amazon is a great place to have conversations with customers. The platform provides a great way for brands to engage their audiences and respond to inquiries in an efficient manner. And Amazon’s reputation for excellent customer service means that buyers will feel confident interacting with the company’s representatives, which boosts the likelihood that they’ll come back for more products in the future. This in turn increases the customer’s LTV (Lifetime Value)!
If you’re thinking about how your brand can improve its relationship with customers, then it might be time for you to consider adding an Amazon storefront.
Amazon Customers are Ready to Buy
- Amazon customers are ready to buy because they know, like, and trust Amazon.
- Amazon customers are ready to buy because they have a history of buying from Amazon.
- Amazon customers are ready to buy because they are oftentimes already signed into their Amazon account.
If a Brand Isn’t on Amazon, it’s Losing Sales
If you’re not selling on Amazon, you’re missing out on millions of dollars in sales.
Amazon is the world’s largest online retailer, with more than 300 million active users per month.
Because of its massive scale and reach, sellers can access millions of new customers with minimal effort.
With Amazon’s world-class customer service and powerful search engine, customers are oftentimes ready to buy when they arrive at your product page.
42% of Shoppers in the U.S. Under 34 Use Amazon as Their First Choice to Buy Products
As the world’s largest online retailer, Amazon is one of the best places to make your brand known.
With over 300 million active users and more than 100 million Prime members around the world, it’s no wonder that 42% of U.S. shoppers under 34 use Amazon as their first choice to buy products—and 47% say they’ll start their product searches on Amazon when thinking about making a purchase. Customers love using Amazon because they know they can trust it to have what they want at an affordable price, with convenient delivery options and excellent customer service that includes an actual person picking up their phones if they need help!
If you’re not already utilizing this opportunity by selling on Amazon through FBA or using Amazon PPC (Sponsored Products Ads), then you may be missing out on sales from potential customers who are ready-to-buy but don’t know about your product or solution yet.
Your Brand Should Be on Amazon
Amazon is the world’s largest online retailer, with more than half of U.S. households visiting it at least once a month, according to comScore. It’s also the best place for your brand to reach customers who are ready to buy and looking for new products like yours.
But Amazon isn’t just a sales channel; it’s also a way for customers to interact with your brand in ways other than traditional advertising or customer service channels. When someone buys from you on Amazon, they’re giving you their shopping data and insights — information that can help you develop future products as well as acquire new customers through personalized marketing based on purchasing patterns over time.
Conclusion
Amazon is a great choice for any brand. Hopefully, this post has given you some insight into why Amazon is such a powerful platform and how it can benefit your business. Even if you don’t sell on Amazon right now, consider adding it as a potential sales channel in the near future! For all your brand management needs, get in touch with us here at Elite Automation.
