Basics of Shopify Automation
Shopify automation is a way of automating processes related to your Shopify store like customer service, email marketing, automatic upsells, and more. It is a way to automate part of your marketing through emails.
Automation in this form typically includes hiring a Shopify Automation team to fully manage and scale your store to new heights through marketing, advertising, utilizing influencers, and providing customer service. The idea of Shopify automation is to enable the client or investor in the service to be hands-off. This way the client enjoys largely passive income from their Shopify store which increases in value.
What is Involved?
Shopify automation is the process of automating processes related to a Shopify store like customer service, email marketing, automatic upsells, and more.
It is a way to automate part of your marketing through emails. This form of automation involves outsourcing a reputable team experienced in scaling Shopify brands and stores.
Tasks that can be automated are as follows:
- Email marketing
- Follow up sequences
- Exit intent pop-ups
- Upsells
- Customer service through hiring a team or implementing an AI chatbot
- Order fulfillment
- Product research
- Accounting; monthly P&L statements
- And many more tasks
Who are the best Shopify Automation service providers?
Here are some companies that provide Shopify automation services:
- Elite Automation
- Ecom Advise
- Shoppytracker
Acquisition of Established Shopify Stores
The best way to start a branded dropshipping business is to find an existing and already-established store with proven profits. The most obvious place to look for this type of dropshipping store is the Shopify Exchange marketplace, which has over 10,000 stores for sale.
The quality of these stores varies greatly, but one thing all of them have in common is profitability: most were profitable before being sold on the Exchange and continue to be profitable after being acquired by new owners. This can be ensured by hiring the right Shopify Automation team to manage and continually scale the store to seven and even eight figures in revenue.
If you’re thinking about buying an already established ecommerce store, there are a lot of reasons to do so. The most obvious one is that you can get right to work on making the business successful instead of devoting precious time building it from scratch. You’ll also be able to immediately start selling products and making money, instead of waiting for customers to find you and start buying. Oftentimes these established stores already have products that are turning a profit and ads that are indeed working.
Another reason is that existing businesses have already established themselves as leaders in their niche. The brand has raised enough awareness to inspire trust in visiting customers.
Finally, if your goal is simply to earn more quickly, buying an established ecommerce store can help you achieve that much faster than starting from scratch would allow.
Companies like Elite Automation can thoroughly vet and acquire profitable stores on the client’s behalf.
Automated Emails
Automation is a way to automate many processes, especially automating emails.
- Automatically update your inventory based on sales trends
- Send out emails to customers based on their behavior (or lack thereof)
- Abandoned cart emails
- Informative email marketing campaigns
- Campaigns about newly stocked products
- Upsell emails to encourage customers to add more products to their cart, and thus increase the Average Order Value (AOV)
Final Words
As you can see, Shopify automation is a useful tool for any ecommerce business. It enables the client or investor to automate many of the tasks involved in running an online store and frees up time to focus on other things. But before you rush out there and buy the first Shopify automation service that comes along, make sure it meets all of your requirements and is compatible with your needs.
