What Is Shopify Automation?
Shopify automation refers to using technology to streamline & automate various tasks related to running a Shopify store, such as customer service, email marketing, and automatic upsells.
This can be achieved by hiring a Shopify automation team to manage & grow the store through marketing, advertising, influencer partnerships, and customer service. The goal of Shopify automation is to allow the store owner to be hands-off & generate largely passive income from their store as it increases in value.
What Tasks Can Be Automated?
Shopify automation means using technology to automate various tasks & processes related to running a Shopify store, such as customer service, email marketing, follow up landing pages, & more. This can be done by outsourcing to a team of experts who specialize in scaling Shopify brands & stores.
There are many tasks that can be automated as we mentioned, including email marketing, follow-up sequences, exit intent pop-ups, upsells, customer service (either through a team or an AI chatbot), order fulfillment, product research & accounting (e.g., generating monthly P&L statements). Automating these tasks can help streamline the operation of a Shopify store & free up time for the store owner to focus on other aspects of the business.
Shopify Automation providers include Elite Automation, Ecom Advise, Shoppytracker, and more.
Acquiring An Established Store Vs. Starting One From Scratch
Starting a branded dropshipping business can be made easier by purchasing an already-established store that has a track record of profitability. A good place to find such stores is the Shopify Exchange marketplace, which has over 10,000 options available. Other platforms include PowerAcquire, BizBuySell, and MicroAcquire. The stores for sale on these platforms have the advantage of having already proven to be profitable & can continue to be so with the help of a skilled Shopify automation team to manage & grow the store.
By purchasing an established store, you can start selling products & making money right away, rather than spending time & resources building a business from scratch. Additionally, established stores have already established themselves as leaders in their niche & have built up enough brand awareness to inspire trust in customers. Finally, if your goal is to earn income quickly, buying an existing ecommerce store can help you achieve that faster than starting from scratch.
Who Is Shopify Automation a Good Fit For?
Shopify automation can be a good option for an investor or individual who has capital but lacks the time & expertise to run an ecommerce business themselves. By outsourcing the management & growth of the store to a Shopify automation team, the investor or individual can focus on other aspects of their life while still earning a return on their investment through the store.
This can be especially appealing for those who are looking for a largely passive income stream or who want to earn money through a cutting-edge business model without having to devote a lot of time & effort to it. By hiring a team of experts to handle the day-to-day operations of the store, the investor can enjoy the benefits of owning a successful eCommerce business without having to be involved in the nitty-gritty details.
How Much Time and Effort will be Required to Manage and Grow the Shopify Store?
For the investor/client/individual, the time & effort required to manage & grow the store will depend on the specific arrangement with the Shopify automation provider. In general, the idea of hiring a Shopify automation provider is to minimize the time & effort required by the investor, as the provider will handle the majority of the day-to-day tasks involved in managing & growing the store. However, the investor may still need to be involved in certain aspects of the business, such as setting goals, making strategic decisions, and monitoring the overall performance of the store. The exact time and effort required will depend on the specific needs of the store & the capabilities of the Shopify automation provider.
How Can You Protect Your Investment in an Automated eCommerce Store?
To protect your investment in an automated eCommerce store, it is important to conduct thorough due diligence on the store & the company selling it before making a purchase. This applies if you are purchasing an already-established store. If you are working with a Shopify Automation provider, it is likely they will do all of this on your behalf. This includes understanding the store’s financials, such as its revenue, expenses & profitability, as well as carefully reviewing its contracts and agreements. It may also be wise to purchase insurance & regularly monitor the store’s performance & financials to ensure it is meeting your expectations. Additionally, staying up-to-date on industry trends & changes and diversifying your investment portfolio can also help protect your investment.
Many eCommerce automation providers offer what is called a buy-back guarantee. For automated Shopify stores for example, Elite Automation offers a 24 month buy-back guarantee meaning if the client did not see a full ROI on their initial investment, the automation provider pays the difference between profits earned and the initial cost. This significantly minimizes risk for the client and assumes high confidence on the Automation provider’s end.
Wrapping Things Up
Investing in an eCommerce store, whether through Shopify automation, Amazon FBA, or other means, can be a good way to earn largely passive income & generate returns. However, it is important to conduct thorough due diligence, understand the store’s financials, and take steps to protect your investment. The time & effort required to manage and grow the store will depend on the unique arrangement between you and the Shopify automation provider & the overall needs of the store.
