Standing out among the myriad of product listings on Amazon’s search result pages is crucial for online sellers. To enhance the buying experience, Amazon offers product badges and labels like Amazon’s Choice, Best Seller, and New Release. These sought-after designations have proven to increase conversion rates.
Now, Amazon has introduced two new impactful tags that set it apart from traditional approaches. These unique product tags highlight frequently returned items & display sales data for select listings. Through this subtle addition, Amazon aims to reduce customer frustration and provide valuable information upfront, ultimately benefiting sellers.
The first new product tag is the ‘frequently returned item’ label, assigned to products with higher return rates within their category. By signaling potential issues, Amazon aims to manage buyer expectations and reduce returns. Shoppers are reminded to check product details and customer reviews, promoting informed decision-making. Amazon’s motivation here is to address its return rate, which saw a significant rise during the COVID-19 pandemic. Sellers should take this tag seriously, as it is likely to impact conversion rates & consumer perception.
To avoid having your products tagged as frequently returned items, it’s crucial to maintain low return rates across your entire catalog. Here are some tips to achieve this: Provide accurate product content and images, ensuring they depict your products clearly. Work with reputable suppliers & manufacturers to maintain a good reputation. Offer excellent customer service, as it provides an opportunity to address buyer queries & prevent returns. Share additional product information in your packaging to avoid confusion. Following these practices will help maintain positive customer experiences and reduce returns.
Amazon’s second tag focuses on sales data, which was traditionally kept private. By introducing approximate sales numbers on listings, Amazon aims to improve the shopping experience & provide sellers with more transparency. Shoppers can now glimpse a product’s popularity based on its rounded sales number, categorized in the hundreds, thousands, or tens of thousands, up to a maximum of one hundred thousand. Higher sales numbers generally indicate higher conversion rates, making this information valuable for potential buyers.
To increase your sales and potentially receive a sales data label for your listings, consider these tips: Optimize your product pages by including relevant keywords and images that enhance search ranking and visibility. Utilize high-quality images & infographics in your listings as Amazon A+ content has been found to boost conversion rates.
Take advantage of Amazon’s advertising tools, such as Sponsored Products, Sponsored Display, and Sponsored Brands, which can drive visibility & sales faster than organic methods. Determine a competitive pricing strategy to attract more customers and boost sales volume. Analyze your product listing comprehensively, as elements like reviews and star ratings also influence buyer behavior.
As Amazon continues to prioritize transparency, it is crucial for sellers to provide accurate product information, maintain high-quality standards, and offer excellent customer service. Failing to do so can lead to a decline in sales & damage to your brand reputation.
Additionally, optimizing your product listings, leveraging Amazon’s advertising tools, and offering competitive pricing are more important than ever as Amazon tests the inclusion of sales data on listings. Following these strategies will not only enhance your reputation but also improve sales & foster better customer experiences on Amazon.
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