Introduction
Amazon is the most notable platform for ecommerce sellers. It provides a valuable service to its customers and allows sellers to grow their businesses through skilled marketing tactics and innovative strategies. However, there’s always room for improvement – especially when it comes to how people are interacting with brands on social networks.
Amazon Posts is a new feature that allows Amazon sellers to share photos, text, and videos with potential customers on their seller profiles, prompting them to buy products that could otherwise go unnoticed in search results. At its core, this new platform is designed to help merchants connect with buyers using visual content rather than just text or links alone; which means more sales opportunities than ever before!
But what exactly does Amazon Posts do? How can you set up your own profile? And most importantly: should you join the beta program? Let’s dive into all those questions below so you can decide if it’s right for your business.
Amazon Posts is a new social platform for Amazon sellers to showcase their products with visual content.
Amazon Posts is a social network that allows you to create posts related to your products and then link them to any product ASIN in your inventory. You can also mention other sellers, which gives you the opportunity to make connections and drive traffic back to your Amazon seller page.
Finer Details
Amazon Posts is a new social platform for Amazon sellers to showcase their products with visual content. It’s part of Amazon Seller Central, which means that it will be available to most sellers once it launches in full.
Currently, only a select few sellers are invited to try the program before its official launch. These invitees are beta testers who get access to early features and can provide feedback so that other merchants can benefit from this service when it’s released more widely later on.
Who is eligible for Amazon Posts?
Only invited sellers can use Amazon Posts.
- You must have an Amazon seller account.
- You must have a U.S. address.
- You must have at least $1,000 in sales per month (in the last 12 months).
- You must have a U.S.-based bank account that is eligible for ACH payments from Amazon Payments and FBA orders from the fulfillment center where you are storing inventory for sale on Amazon, if applicable.
As part of the beta program, it is only available to a select few sellers.
As part of the beta program, it is only available to a select few sellers. Amazon Posts is currently in beta and not available to all sellers and their customers.
If you are an active seller on Amazon, you may have received an invitation email from Amazon inviting you to participate in the beta program. If not, don’t worry! Amazon will likely send out more emails as they expand their testing group or if/when they officially launch the platform for all sellers later this year.
If you’re invited to join and you enable Amazon Posts, you’ll be able to share images and video content on your Amazon seller page.
Once you enable Amazon Posts, you’ll be able to share images and video content on your Amazon seller page. You can link your posts to any product ASIN in your inventory and mention products from other sellers. In addition, Amazon has created the Amazon Posts app which makes it easy for you to create posts on the go with a few taps of the screen or swipes of your finger (or pen).
What makes this new feature so exciting?
One of the most exciting elements of Amazon Posts is that sellers can link their posts to any product ASIN in their inventory or mention products from other sellers. This gives Amazon sellers access to a new social media platform that allows them to tell their story in an organic, visual way and connect with customers on a more personal level.
Sellers can also use the feature to connect with influencers, who will be able to see your product content before posting it on Instagram, Facebook or Twitter. Influencers could potentially help increase your sales by sharing your brand with their followers, which provides another opportunity for you as a seller.
How are posts created? Sellers can upload images, animations and videos through a desktop browser or app.
You can use a desktop browser or the Amazon Posts app to create posts. In either case, you’ll be able to upload images, animations and videos from your computer. However, unlike other social media platforms like Instagram or Facebook where you can upload photos from your camera roll, on Amazon Posts you’ll only be able to use media that’s stored on your computer’s hard drive.
You’ll want to post high-quality images that will resonate with customers and entice them to buy your products.
You’ll want to post high-quality images that will resonate with customers and entice them to buy your products. Even better, use images in conjunction with text and tell a story. Be creative with your product and branding. This can be challenging for some sellers, especially if you don’t have an expert photographer on staff or a studio set up in your home.
One way to create great photos is by hiring a professional photographer, but another option is to use a white background and props if you don’t have access to other equipment. If you do have access to props, think outside the box! You can also hire a short-term editor or graphic designer online to create stellar product images or promos for you.
Most importantly, sellers will have access to Amazon’s large customer network – including all of those who have signed up for Subscribe & Save, Prime Pantry, etc.
Most importantly, sellers will have access to Amazon’s large customer network – including all of those who have signed up for Subscribe & Save, Prime Pantry, etc. But there are also many other benefits that come with joining the program:
- It’s free! There are no costs involved in participating in this program aside from paying any associated fees related to your product listings on Amazon’s platform (Amazon’s Professional Selling plan).
- You can use it as a way to attract new customers who may not know you or your brand yet but want more information after seeing something about you on their social media feed.
With Amazon Posts, you might not need Facebook ads anymore
Amazon Posts is a new social platform for Amazon sellers to showcase their products with visual content. With Amazon Posts, you might not need Facebook ads anymore (if you even used them to drive traffic to your product listing to begin with).
Why? Because on Facebook, only a small percentage of your fans see your ads, and you have to keep paying for every new person to see them.
But once you build up some followers utilizing Amazon Posts, it’s much easier and cheaper to get more people interested in what you’re selling because they may have been exposed to your brand or page several times.
It’s important for brands to have a solid Know, Like and Trust (KLT) factor on Amazon to increase purchases.
Conclusion
Amazon Posts is the next big thing for Amazon sellers. If you’re not already signed up for the beta program, we encourage you to sign up when you have the opportunity.
