For eCommerce and online sellers, one of the industry’s BIGGEST DAYS is coming up – Amazon Prime Day! Like Christmas for eCommerce, this day draws a slew of online shoppers attracted to deals offered just to Prime members, with millions of deals on products from music and video to reading and Alexa-enabled devices. This year, Amazon Prime Day 2021 will be June 21 – 22, a bonafide 48-hour retail holiday designed for Prime members. Originally started in July of 2015 as a celebration of Amazon’s 20th anniversary with price slashing and sales, Amazon Prime Day is a big hit that is now celebrated annually.
How to Prepare Your Ecommerce Store for Amazon Prime Day
Remember, you’re going to be competing with millions of sellers all looking to boost their sales and get a piece of the lucrative Amazon Prime Day pie. Here are some tips to ensure the day goes as smoothly as possible and to make sure your online store is ready for a big boost in sales.
- Make sure you have the products people want! Spend time researching which products are popular just prior to Prime Day – there is a wealth of resources available that you can use to get a pulse on what products are selling and what products aren’t thus hitting the buyer’s sweet spot.
- Make sure you’re stocked! Once you’ve decided on which products you want to sell, you’ll want to ensure that you have enough of it to fulfil what is certain to be an uptick in demand. Popular items sell like hotcakes when they are on sale – so it’s important to track your inventory so you know what you could sell (e.g., your unsold stock) at higher prices after the Amazon Prime Day rush.
- Make sure your fulfillment is ready! If you manage your own orders, make sure you have enough resources to help fulfil them. Don’t make the mistake of thinking you can handle Prime Day volumes by yourself. Ask family or friends to help out, or hire a temp worker or assistant. Whatever you do, be sure you have the capability to fulfil your orders.
- Make sure you know your return policy + consider extending! With more orders, comes more returns. Returns and refunds are a critical part of your e-commerce business. During heightened sales periods, many retailers tend to prolong their returns and refunds policy. This way, less time is wasted in handling them during the heat of the Prime buying frenzy. If you plan to extend your policies governing returns and refunds, be sure to keep your shoppers aware of this change.
- Make sure you do your share of digital marketing + offer promos! Make yourself stand out from the crowd. Offer a free gift. See if there’s an influencer to help you promote your products to make them stand out. Digital advertising is key. Get your video content and social media campaigns in order to raise consumer awareness. The earlier you broadcast your deals, the better!
