Back in the day, Amazon was a platform for small business retailers to sell their goods. Now, Forbes ranks it as the 4th most valuable global brand.
What’s more, JPMorgan predicts it will overtake its rival, Walmart, as the largest US retailer in 2022.
The stat speaks volumes about Amazon’s expansion, and for that reason alone, most ecommerce retailers prefer selling on this trusted platform.
However, more sellers turning to Amazon means more competition. Nonetheless, implementing the right strategies can help you improve your ecommerce efforts regardless of the growing competition.
We’ve compiled some of the top Amazon strategies to outpace fellow retailers and make the most out of your online store.
The Top Amazon Strategies to Stay Ahead In Ecommerce
There are several ways to build your online store, from engaging content to paid campaigns.
But what exactly works to thrive on Amazon has changed over the years. Since consumers and brands alike are increasingly using Amazon, you need a solid strategy to succeed, stand out, and make a notable first impression.
Though online shopping was a norm pre-pandemic, COVID-19 accelerated it. Consumer trends took a new shift and have continued post-pandemic.
Now, your customers expect more from you, and you have to ensure you’re delivering what they need.
If someone decides to join Amazon as an ecommerce retailer, their success isn’t necessarily guaranteed, especially if they are operating the Amazon business alone with little experience.
It’s no surprise that retailers flock to Amazon. So, what can you do to outshine them? Read below.
1. Make Sure You Are Not In a Competitive Market
In 2021, Amazon sold over 75.1 million products, with the largest category being books (52.1 million) and the second-largest niche being scientific and industrial products (3 million).
So, if you plan to sell books or industrial items, you’ll undoubtedly face fierce competition.
If you think you can win your competitors over right after joining the Ecommerce giant, I’m afraid you’re wrong.
Therefore, it is crucial to search before selling your products on Amazon. Do your items lie in the category of most popular niches? If so, go for other high-demand, low-competition products.
Yes, it would require some homework, but it’s worth the effort.
Not sure how to search for the right category? Don’t fret. Check out our tips below.
- Facebook, a social media platform, has 2.9 billion monthly active users. You can search for keywords and filter posts, people, images, pages, and groups. This will help you determine how competitive a particular market is.
- Reddit is another way to know about profitable niches. All you need to do is enter the keyword in the search bar, and it’ll organize the data in subsets to help you gauge the results.
- Another interesting way to know about profitable, low competition niches is by asking questions on Quora. You can ask the audience directly by drafting intriguing questions or searching the already answered questions and see what the audience likes.
- Analyze keywords and trends on Google Trends and Google Keyword Planner
- Conduct Amazon product research on programs like Jungle Scout to find high-demand low-competition items.
2. Optimize Your Product Detail Pages & Listings
Amazon ads may drive people to your product, but they might not purchase it right away if your product listing page isn’t well optimized or aesthetically appealing. To make sure your visitors convert, you have to optimize product pages. Here are a few ways to fix your product page.
- Use an enticing title and be strategic with your words. But at the same time, remember to avoid stuffing product titles with a bunch of keywords. It creates a bad impression of your brand. Keep the title clear, concise, and to the point. Here’s what it should include:
–Your brand name
– Product name
– Description including its size, weight, and color (adjust as per your product)
– Include your product benefits.
- Avoid using words like “amazing,” “best,” or “greatest;” it does not please the viewers. Use more engaging adjectives in your product descriptions.
- Use your keywords wisely. Conduct keyword research before drafting your product title, description, and bullet points.
- Do not forget to capitalize your title.
- Utilize Amazon’s A+ Content Manager and Amazon’s Brand Registry tools.
3. Have Great Product Images
An American psychologist, Jerome Bruner, says that people only remember 10% of what they hear, 20% of what they read, and 80% of what they see and do.
Besides, the human brain processes visuals 60,000 times faster than text, and 90% of information processed to the brain is visual.
Perhaps this explains the importance of images. So, before reading the product description, your customer will most likely focus on your product image(s).
Did you plan ways to improve it? If not, now is the right time!
- Amazon allows customers to zoom the image. So, make sure you upload a high-definition image (approximately 1000px X 1000px)
- Add multiple images (we recommend uploading over 5).
- Add an image comparing competitor products using charts and tables.
- Try uploading images clicked by your customers. This will improve buyer trust.
- Do not mislead your customers with deceptive angles. Instead, upload images of varied appealing angles.
4. Product Description
Many sellers overlook the product description, and it adversely affects their sales and leads to lower conversions.
Yes, the product description appears at the bottom of your page; and, it is still essential. In fact, when customers reach this section, they have already seen sponsored products, top consumer trends, and special offers.
That said, customers ending up in this section are likely to purchase your product already. They just need to be sold on it once more. Use product descriptions to discuss lesser-known features of your product that the viewer might find interesting or dive into more detail about your product.
Gain your audience’s attention with product benefits and cut through traditional barriers by including mini-stories. However, make sure your content is readable and scannable. For that purpose, you can use bullet points again after a short paragraph of information.
5. Amazon SEO
In addition to Amazon being one of the best online retailers, it is also a search engine. Make sure you SEO-optimize your listings for Amazon’s search as you do on Google.
Amazon algorithm, A9, outpaces Google in terms of product searching. Here are the things you need to consider for Amazon SEO.
- Your product should be discoverable. Make sure you use relevant keywords (you can use software for that purpose). Also, search for high-ranking competitors, and compare their pages with yours. Are you missing something?
- Keep your title straight and to the point but with relevant keywords/descriptors.
- Use product-relevant and high-quality images.
- Encourage customer reviews and ratings. It’s the best way to increase your brand’s authenticity.
If you’re still uncertain how to write SEO-optimized content for your product, book a call with Elite. The company will guide you on creating a digital presence and achieving your ecommerce goals.
Final Words
Perhaps now you know that a quality product alone won’t satisfy your business goals entirely. You need to follow Amazon ecommerce strategies to stand out from your competitors and succeed.
Once you drive traffic and increase sales, you can try Amazon FBA (Fulfillment by Amazon) to make your fulfillment and shipping process more efficient – and – enhance customer experience with Prime’s two day delivery.
