According to the AppsFlyer report, there has been a 55% surge in consumer spending through ecommerce apps. What does this data suggest? Let’s find out!
AppsFlyer is a marketing experience and measurement platform that recently released a report on a new global trend. According to the report’s findings, experts believe that marketers and ecommerce stores should focus on creating accessible mobile-first experiences to drive sales and engagement for the holiday season of 2021.
Why is that so, and what does the report contain? To find answers to all these burning questions, dig into this article for the details.
Global and US Insights
Here are some critical insights that are highlighted in this report:
- Compared to pre-pandemic times, app installs in the USA have significantly increased by 36%. This accelerated transformation suggests that consumers find ecommerce apps accessible and easy to operate.
- There has also been a rise in global ecommerce app installs. However, during mid-2021, Android’s app installs’ percentage saw an increase while iOS’s app installs suffered a drop. The reason most probably was the implementation of the ATT framework that changed the install pattern.
- Compared to 2020, the consumer purchase has generated almost 35% more sales for ecommerce apps. The in-app spending was the highest in March this year and almost 156% more than the last year.
What Does This Data Indicate?
According to the information above, more and more consumers are choosing to use apps, sometimes in place of websites, on their smartphones to carry out various transactions and purchases. As a result, retail apps are enjoying peak usage which will further increase throughout Q4.
According to experts, app installs percentage in 2021’s quarter four will be ground-breaking. So, to take full advantage of this optimistic scenario, marketers and ecommerce stores should pay great attention to their mobile app’s user experience to maximize in-app conversions.
Many savvy retailers are on the case and taking advantage of the trend. It is wise to take measures to improve their app’s features, quality and overall UX for a seamless online shopping experience.
This also means that the marketers should make a significant investment to shift smoothly from their mobile web to a full-fledged app without sacrificing performance. Moreover, they should communicate this transformation with their existing buyers and help them utilize deep linking to arrive at the right place within their app.
Why Do Consumers Prefer Apps?
There are many reasons why consumers are finally preferring apps over mobile webs. Firstly, mobile apps help the consumers to experience a brand in a virtual state. Moreover, they add convenience to the whole shopping experience by allowing the user to visit the store at any time of the day.
Besides, mobile apps allow consumers to have control over the relationship power between the retailer and buyer. For instance, they can choose the most convenient delivery day and method, participate in different loyalty programs, and take part in many other app-exclusive offers the brand advertises.
Another reason behind the high usage of apps is of course, the pandemic. The preference to choose contactless shopping over physical store visits has made people buy everything online for their own convenience whether it be on a mobile website or on a branded shopping app.
How Does Shifting to an Ecommerce App Help Sellers?
There are many benefits of having an ecommerce app for third-party sellers. Here are a few:
- An app helps to create a direct channel between the brand and the customer. As a result, the connection between the two becomes stronger and also helps to deliver offers and deals to customers effectively.
- You can use your ecommerce app to gather all the valuable customer data. For instance, your customer’s buying decisions, their likings, and the time taken to pick a product. Such information helps retailers optimize shopping experiences and generate sales.
- Nothing gives a brand a good recognition than its well-designed app. These days most people spend a lot of time on their smartphones. This habit has created ease for brands to find the right customers so that they can market their products correctly.
- Ecommerce businesses with Gen Z or Millennial audiences should have apps so they can connect with their potential customers quite effortlessly.
- A shift to an ecommerce app also helps personal or small brands to create an identity for themselves. This strategy gives them the liberty to stand among big brands without putting in so much investment. Moreover, they get a fair chance to reach out to their audience.
Does the Shift to the Ecommerce App Culture Help Cryptocurrency Users?
Yes, it does. With an increase in app installs and more businesses shifting from webs to apps, more and more people would be interested in utilizing their e-wallet and using their cryptocurrency to carry out different transactions.
Therefore, this action is beneficial for cryptocurrency digital wallet holders and works ideally for many retailers.
Here’s how:
- Cryptocurrency fees for different transactions are relatively minimal as compared to what many popular credit companies charge, depending on what cryptocurrency is used.
- Since transactions through a crypto digital wallet are anonymous, third-party sellers can worry far less about maintaining their customer’s privacy.
- Crypto helps to minimize fraudulent activities. Hence many ecommerce businesses incorporate this payment method to reduce cases of fraud and chargebacks.
So, it is safe to say that with a rise in the percentage of app installs, the use of cryptocurrency should also experience an uptick. That works harmoniously for both the consumer and the ecommerce industry.
Summary
Based on our findings, it is safe to say that consumers want a better customer experience and solid connection with their favorite brands and retailers. And that is why they are choosing mobile apps over mobile websites.
This shift is not only a source of convenience for customers; it is also an excellent chance for ecommerce businesses to build a better connection with their audience and witness increased sales, repeat buyers and for some, a higher average order value (AOV).
So, if you are a business that wants to earn more revenue this fourth quarter, we would suggest you design an app as soon as possible. Moreover, if you have one already, it is the best opportunity to improve and enhance its functionality so you can attract and maintain a loyal audience through a smooth and enjoyable user experience.
