For a considerable part of the world, 5G is now available with its high reliability, multi-gigabit speed, and uninterrupted support for multiple devices – something the 4G LTE couldn’t offer us.
Being the fifth-generation mobile network, 5G is better and faster than its predecessors. Additionally, it’s designed to connect everything from machines to devices and objects.
The network is meant to provide ultra-low latency, high network capacity, and peak data speeds. Thus, it will deliver a uniform and reliable user experience to several users simultaneously.
Below, we discuss the potential of 5G for revolutionizing the marketing, media, and entertainment industries in the coming years.
Availability of 5G
5G may have celebrated a couple of anniversaries, but it’s still not widely available around the world or in the US. Modern devices, such as new routers and mobile phones, may be touting their networks, but for most users, there’s no advancement from LTE yet.
In its four new devices, iPhone 12 Pro Max, iPhone 12 Pro, iPhone 12, and iPhone 12 mini, Apple introduced 5G. However, phones aren’t the only devices to see 5G in the future.
Thanks to lower latency and less lagging, VR headsets and AR glasses will also benefit from this new technology.
Is 5G Dangerous?
Some people are concerned about 5Gs rollout due to the skepticism surrounding radio waves and their role in causing brain cancer. Apparently, a study from 2000 showed radio waves to have a detrimental effect on human tissues.
However, a recent New York Times report showed the error in this research since it has failed to understand the ability of the human body to protect the brain from such waves.
Therefore, the conspiracy theories about 5G are largely speculative and don’t have any solid basis. As the network becomes more widespread, there will be further research on it to determine the possible impact on the human body.
The Role of 5G in Entertainment, Media, and Marketing
For a common user, 5G internet might only mean faster streaming speeds. However, for professionals, it comes with a lot more potential.
Marketing and entertainment experts are certain that 5G will have a massive impact on the way sports, news, and other forms of media are produced, consumed, and distributed.
Along with offering better content streaming options, it will also open new avenues for gaming, live events, and immersive experiences. Additionally, 5G is expected to affect advertising and personalized marketing too.
In the past, slow connections and unreliable networks have made it hard for media channels to provide digital entertainment to consumers.
However, delivering this content on 5G will result in a high-quality and interactive experience to consumers on a range of devices.
Moreover, marketers will be able to collect data for personalized marketing.
How are Entertainment, Media, and Marketing Sectors Preparing for 5G?
Sensing the rise of 5G, media and marketing companies are taking several approaches to ensure they’re prepared once the network becomes widespread.
Here are some of the ways they’re doing this:
- Creative Formats: Now that 5G has arrived, the media and entertainment industries can finally explore more formats to channel their creativity.
- Mobile Videos: Video format seems to be all the rage these days, especially since most of the consumers belong to Generation Z and prefer watching a video over reading long texts. Therefore, personalized marketing campaigns involve more video content now.
- Strategic Partnerships: In hopes of offering seamless entertainment to their customers, media companies are partnering with relevant stakeholders. For instance, some communication conglomerates have partnered with wireless providers to determine if the technology is ideal for their business sphere. In doing so, they intend to look for better revenue models and find the potential use of 5G.
According to an Emarketer report, 60% of the respondents expect 5G to have a major impact on marketing innovations. Meanwhile, 335 of the professionals forecast it to have a moderate impact, while only 7% believe it will have little to no impact.
Why Will 5G Be Important?
In the coming years, as 5G becomes widespread, its importance will be evident in all industries for the following reasons:
Faster Speeds
Slow connection speeds have hindered the transfer of information in all industries historically. With 5G, this limitation will be removed, allowing all sectors to transfer significant amounts of data every day.
In laboratory settings, 4G can offer a maximum speed of up to 100 megabytes per second. On the other hand, 5G can offer up to 10 gigabits a second, which is a huge jump from the 4G speeds that we’re used to.
Increased Connection Density
Nowadays, offices and workplaces are using more and more devices.
Unfortunately, 4G doesn’t have the potential to handle the excessive load. On the other hand, 5G can connect up to a million devices in a mere 0.38 square miles area, which is extremely impressive.
Therefore, 5G will allow businesses to add as many devices as they require in the organizational IT infrastructure.
Lower Latency
5G lowers latency, the time delay when data is sent from one place to another, enabling services like remote control surgeries and assisting workers in jobs such as construction – where every second counts.
5G also promises better coverage, thanks to three-dimensional digital building models that will optimize radio signals in a way never before possible.
Higher Data Capacity
With 5G, there will be more connectivity and bandwidth available for everyone. 5G can handle massive numbers of devices at once – think about 5G-connected cars (each with around 50 connected sensors) transmitting live video feeds back to an operator or into the cloud for storage and analysis.
5G is set to help move high volumes of data more efficiently than ever before, unleashing new innovations in the marketing, media, and entertainment industries, among others.
Conclusion
To sum up, we can say that 5G will be a revolutionary change in mobile communication. Even though it’s not widely available yet, it has started impacting different industries already.
So, when it becomes common across the globe, it will change the way we market, entertain and transfer information.
