To bring your Walmart Marketplace sales up to the next level, you need to make sure you’re utilizing Walmart ads to promote the products you’re selling.
If you’ve joined the savvy eCommerce sellers who are selling on Walmart Marketplace, you may be wondering how to maximize profits by advertising on Walmart. Well firstly, here are some quick facts on why Walmart Marketplace is a perfect place to sell.
Why Sell on Walmart Marketplace
- Walmart has 110 million unique monthly visitors per month.
- Walmart saw a 235% increase in eCommerce sales in 2020.
- Walmart is the second largest online retailer in the US, after Amazon.
Remember, just because you’re selling on Walmart Marketplace, doesn’t mean customers will just “see” your products immediately. You’re competing with other third-party sellers, so you need to stand out.
Walmart offers six different ad types, allowing you to reach customers and driving sales. These include product carousels, brand amplifiers, sponsored products, on-site display ads, and more. Moreover, Walmart has spent a fortune accumulating a huge amount of data on people’s shopping habits – so when you buy advertising from them – they’ve done the research to ensure your ads are highly targeted, enabling you to make sure you’re getting your ads in front of the right people.
Here’s how you set up your ad on Walmart Marketplace:
- Log in to your Walmart AdCenter account.
- Select “Create New Campaign” from the “Campaigns” tab.
- Select “manual” or “automatic” targeting.
- Choose your budget. We suggest starting around $7/day.
- If you selected “manual” targeting, choose your placement type.
- Select bid multipliers to give you extra control over which ad formats you use.
- Create an ad group and add the products you want to advertise.
- Enter your keywords for manual campaigns only
- If you choose automatic, Walmart will set your keywords for you.
To bring your Walmart sales up to the next level, you need to make sure you’re advertising on the platforms your customers are using. For 150 million Americans, Walmart is exactly where they’re at. Walmart advertising offers you an excellent platform to sell more products targeted specifically to consumers looking for your product.
