Like any other ecommerce retailer or business owner, do you also want to boost your Amazon product ranking and your sales? With so much competition and many people looking for products online, the only way to survive is by optimizing your Amazon ranking and appearing on the top search results.
However, there aren’t any shortcuts for this task but a few tips that can help you achieve your goals. Keep reading as this article explores these tricks so you can also be among the top retailers on Amazon.
Amazon Algorithm- How Does It Work?
Before you find and try the ways to increase your Amazon product ranking, you should first understand how the Amazon algorithm works. After all, without understanding how Amazon search works, you won’t be able to implement the perfect tricks to rank your products.
Amazon is a competitive platform and has its own search algorithm known as A10. It was previously known as A9, but now with a few modifications, the algorithm has received the updated title of A10.
This algorithm analyzes product listing to determine product ranking. It matches the listing with the search queries of online shoppers and then places the most relevant products on the first page of its search results.
Many different factors determine the products that should appear on the first search results page. These are:
Quality of Images
The quality of images has a significant impact on your sales. Your potential customers would only buy products with images that draw an accurate picture of the item you may want to sell. Therefore, your image quality increases the conversion rate and is essential to attracting new customers.
Customer Reviews
A product with a high customer rating has a higher chance of getting appreciated and recognized by Amazon’s algorithm. That’s because people prefer items that clients have positively backed. So a product with a four-plus rating will probably appear on the top searches page.
Relevance
Suppose a shopper has searched for a product using a specific keyword. Amazon would only show those products whose title or description will be more relevant to that keyword. This is because Amazon considers relevance as the key to ranking a product. Choosing the most relevant keywords to have in your product title, bullet points, and description is imperative.
Pricing
This ecommerce platform takes pricing pretty seriously. If you sell a particular item at a price higher than your competitors, Amazon will rank you low. That’s because the ecommerce platform understands that a product with a comparatively high price is most likely to have a lower conversion rate.
While the Amazon A10 algorithm considers Amazon SEO crucial to the product listing, it also ensures that your product’s pricing, relevance, and customer experience play a significant role in achieving the desired ranking.
Understanding the above factors is crucial to curating a strategy to boost your product ranking and revenue. And so now that you know that, keep reading to explore six different ways in which you can increase the value of your Amazon products in the eyes of your customers.
Six Tips to Boost Product Listing and Revenue
Here are the details.
Increase your Customer Reviews
Believe it or not, product or customer reviews are the top most decisive factors for product listing. That’s because good positive reviews increase your value in the eyes of Amazon, and its algorithm finds an excellent reason to increase the rank of your products.
But how can you increase the number of customer reviews? Of course, you can’t force people to leave a few words about their experience regarding your product, but you can always encourage this practice by offering specific incentives. For instance, you can offer a particular discount to people who leave a review on your profile.
Another way to gain customer reviews is by selling exceptional products that customers demand. Moreover, you can also build a strong community online to enhance your relationship with the customers. Additionally, by catering to negative reviews on a timely basis, you can value your customers, encouraging them to leave positive feedback.
Integrate Keywords for Amazon SEO
By integrating relevant keywords in your Amazon SEO strategy, you can optimize your listing and make it more relevant. There are many ways in which you can achieve that.
Look for relevant keywords using various tools, and use the most popular keyword in your product’s title. Moreover, add secondary keywords in your description, and the words that sound overstuffed, use them for your listing’s backend.
This tip can help you increase the number of leads that find your listing. As a result, you will experience a high conversion rate and more sales.
Use High-Quality Images
Your images represent your product and your brand. And if you want them to attract potential customers, make sure not to compromise their quality. Instead of using a poor device to take these images, look for professional cameras that can take high-quality photos with ease.
Many people use the zoom feature to look at a product’s image before purchasing it. However, if your zoomed photo fails to give your customers an idea about your product, you may lose many potential sales.
Utilize the Parent-child Feature
Use this feature to keep the different varieties of one product under one listing. This may include the different sizes and colors the product is available in. This practice makes it convenient for your potential customers to access all versions of your product on one page.
Optimize Your Price
Instead of pricing your product way above your competitors, do your homework and analysis to ensure that your price is competitive and relevant. Amazon won’t rank you high until you have an optimized price to offer. That’s because a product with a high price drives away customers instead of attracting them.
Answer Questions and Affect Product Ranking On Amazon
This method doesn’t affect your product ranking directly. But it does influence the final conversion rate.
So, whenever a customer asks a particular question about your product, take time and answer with correct details. Your reply can also help other potential customers who might have a similar query about your product.
This practice encourages customers to think about purchasing your product. This, as a result, influences Amazon’s algorithm and improves your Amazon ranking.
Wrapping Up
Whether you are a new or old e-commerce seller on Amazon, your product ranking on the platform can directly impact your sales. So, without any hesitation, follow the tips mentioned above and delve into understanding the A10 algorithm to improve your Amazon ranking and generate higher profits.
