As ecommerce retailers like Amazon are making quick deliveries the norm, consumers are expecting to see this shipping option everywhere. Here’s what you should know.
Amazon has many distinguishing features and offerings that make it stand out from its competitors. One of these is quick delivery, meaning same day delivery or two-day delivery.
The tech and ecommerce giant offers same-day delivery for its groceries and next-day delivery for most of its other orders. While that has worked great for the company, it has led customers to believe that every other retailer will also offer the same level of service.
Amazon Prime customers get two day delivery, which is part of the reason why many people have the membership. However, most other commerce companies often fail to offer the same level of customer service as Amazon.
The CEO of Ohi, an ecommerce fulfilment platform, Ben Jones, says that companies know consumers want quick deliveries. But they just don’t have the means to offer this service.
In this article, we dissect consumer psychology and why two day delivery is so effective at fostering customer loyalty.
Benefits of Two Day Delivery for Retailers
It’s easy to see why customers would want to get their packages delivered in a day or even the same afternoon. But how does offering quick deliveries help retailers? Why does Amazon offer it? The pros must outweigh the cons.
Quick shipments actually have an impact on whether a customer will shop from your store, how much they will shop for, and the review they leave. Most online shoppers are ready to wait three days to receive their order. Meanwhile, more than half of online shoppers want delivery information, such as tracking numbers.
Amazon also takes care of this by encouraging sellers to share tracking numbers with customers. Any seller with a low Valid Tracking Rate, a metric used to measure how often the seller shares tracking numbers for orders, can face suspension and restrictions.
While two day delivery is beneficial for customers, it can be daunting for retailers. However, it has the following benefits for ecommerce retailers:
Builds Customer Loyalty
Customer loyalty is extremely important because you want a customer to shop from you repeatedly. More than 30% of the customers don’t shop again from a retailer if they have had a bad experience with delivery.
So, it’s evidence that you’ll lose one-third of your potential sales if you don’t focus on good delivery practices. Offering two day delivery boosts customer satisfaction by making their experience top-notch.
When you deliver an order in just two days, customers know you’re reliable, and you care about their experience.
Ben Jones explains this perfectly by saying, ‘’I don’t think anyone needed two-day delivery of anything, but as soon as you could get everything in two days, you wanted everything in two days.’’
So, when customers see that the ecommerce retailers they frequently shop from, such as Amazon and Walmart, are offering quick delivery, they expect the same convenience from small businesses and other retail merchants too.
Reduces Cart Abandonment
It’s a widely known fact that customers don’t like to wait for deliveries, especially if they are buying something urgently or as a gift. In fact, 18% of the customers abandon their carts due to slow deliveries.
Retailers that offer two day deliveries can minimize cart abandonment while increasing conversions. Deliverr’s data shows that a merchant saw a whopping 300% increase in their conversion when they started offering two day delivery to customers.
How Amazon Prime and Walmart Do It?
Both Walmart and Amazon Prime are big fish, and their logistics are sufficiently equipped to offer two day delivery to customers.
Walrmart offers two day delivery for all orders received before 2 PM. The order is shipped to the customers in two business days. For instance, if you place an order on Tuesday morning at noon, you will get it on Thursday.
Meanwhile, Amazon takes it up a notch and offers free one-day delivery for over 10 million items without any minimum purchase. Customers can get their items by 9 PM the next day. Amazon also offers free same-day delivery in some states, namely Philadelphia, Dallas, Orlando, and Phoenix. Customers can receive their orders the same day if they place them before 5 PM.
How Can Merchants and Small Businesses Offer Quick Delivery?
While Amazon has a whole fleet of delivery vehicles and drivers, small businesses and individual merchants don’t have these things available. It can be tough to start a personal brand and fulfil orders in two days.
But that’s what the customers are demanding. What can you do instead?
Sell on Amazon with FBA Program
If you want to offer quick deliveries to your customers, but don’t have the means for it, you can use Amazon’s FBA Program. The Fulfilment by Amazon program lets you store your products in the company’s fulfilment centers.
They are responsible for picking, packing, and shipping your orders to the customers. FBA helps scale your business. Plus, you can reach more customers by making quick deliveries possible.
Let Elite Handle It
If the hassle of managing and growing a retail business is too much for you, leave it to Elite to do it for you. Elite grows and manages your Walmart or Amazon FBA business while you just sit back and earn profits.
Besides building profitable ecommerce stores from scratch, Elite also scales your existing stores on Amazon and Walmart. The management team does everything from managing your inventory and sales to providing customer service.
In fact, Elite’s clients have earned 6 to 7 figures in revenue consistently over the years.
Elite’s partners, management team, and founder are seasoned retail ecommerce sellers with years of experience, so your business is in good hands.
Final Words
Since Amazon has such a huge influence in the ecommerce space, it drives many new trends and customer behavior. So, it makes sense why consumers are beginning to expect two day delivery from every retailer.
As an individual small business, it may not be possible for you to make this service available to your customers. So, you can either start your own FBA store or let Elite do the weightlifting while you pocket your revenues with little to no effort.
