When selling on Amazon, it’s essential to have a strategy to help you succeed in the long term. One popular approach is to focus on niche-specific products.
However, should you only sell niche products on Amazon? Will that be good for your Amazon FBA business? Let’s find out.
What Is a Niche-Specific Product?
A niche product is a product that targets a specific group of people – a group with a specific passion, hobby, community, or interest. It is typically a product that is not well known or popular with the general public as a whole. Niche products can be anything from a particular type of survival gear to a unique piece of jewelry.
For instance, a niche product might be a type of cheese only sold in one country or a specific kind of fashion accessory only available in a few stores.
Let’s explain this in terms of something of regular use; soap. Everyone buys soap. But a comedogenic, all-natural, handmade soap is a niche product. The people looking for this specific type of soap are willing to pay more for it and don’t mind buying it from a small, independent company.
Examples of Niche-Specific Products
If you plan to sell niche products in your Amazon FBA business, you should know that you’ll need to invest some time in finding the right products. But don’t worry, we’ve got you covered.
Here are some examples of niche products in different e-commerce categories and subcategories.
Niche Beauty Products
Some niche beauty products include:
- Korean (K-Beauty) facial sheets and masks
- Jade rollers
- Charcoal face wash
- Vegan all-natural scented soaps
Korean makeup products are also niche products because they are not as well-known in the Western world. Likewise, cruelty-free, vegan, and natural beauty products are considered niche because they are not as mainstream as conventional beauty products.
Niche Pet Products
An excellent example of a niche pet product is low-calorie dog food. It is specifically for dogs who are overweight or obese. It is not as common as regular dog food but has a target customership.
Other examples include:
- Slow feed dog bowls
- Ramps
- Dog coats
- Halloween costumes for pets
Niche Travel Accessories
Some niche travel accessories include:
- Compression socks
- Neck pillows
- Foldable water bottle
- Portable charger
- Packing cubes
- RFID-blocking wallets
- Travel adapters for a specific type of smartphone
People who buy niche travel accessories look for products that make their trip more comfortable, efficient, or safe within a specific subcategory.
Niche Food Items
When it comes to food, there are endless possibilities for niche items. For example, a specific type of olive oil from a particular region might be considered niche. Other examples include:
- Vegan cheese
- Gluten-free pasta
- Kosher salt
- Truffle salt
- Artisanal honey
- Small-batch coffee
- Hot sauce from a specific region
Niche food items are usually specialty items that can be difficult to find in regular grocery stores. They are usually more expensive than mainstream food items but offer a unique flavor, health benefit, or experience.
Niche Fashion items
Examples of niche fashion items are:
- Vintage clothing
- Handmade jewelry
- Customized / personalized clothing
- Sustainable fashion
For example, hemp-based clothing is a niche fashion item because it is not as widely available as other types of clothing.
How to Find Niche Products
Finding niche products for Amazon FBA can be a bit tricky. Here are some tips to help.
Research Within Subcategories
The deeper your search, the better your chances are of finding low-competition products with high demand. Start by looking at the main category you’re interested in. Let’s say you pick Beauty.
If you then go to Amazon and look at the Beauty subcategories, you’ll see options like Skincare, Makeup, Hair Care, Fragrance, and more.
You can then click on each subcategory to see even more specific options. For example, clicking on Skincare might give you subcategories like Moisturizers, Cleansers, Exfoliators & Scrubs, etc.
As you can see, the further you go down the rabbit hole, the more specific your options become. And that’s a good thing when you’re looking for a niche product.
Check Consumer Sentiment
Online channels, such as Instagram, Twitter, and Reddit, are great places to get a pulse on what consumers say about certain products.
You can use platforms like Buzzsumo and Google Trends to see what content is being shared the most and what people are searching for.
Both of these platforms allow you to research specific keywords to see how popular they are. Then, you can use it to gauge consumer sentiment around particular products.
If you see that a particular product is being talked about and people are searching for it, that’s a good sign that it’s in demand.
Evaluate Your Options
After you’ve selected a few potential products, it’s time to do some more research to see if they’re viable options. The last thing you want to do is invest time and money into a product that’s not going to sell. You can use tools like Jungle Scout or AMZScout for assistance with Amazon product research.
Some things you’ll want to consider are:
- How much does it cost to produce the product?
- Can you source it from a reliable supplier?
- Is there a lot of competition?
- Is there a market for the product?
- Is there a high demand for this product?
- Is the product appropriate for the season?
- Does it offer high profits?
You must also factor in shipping costs, storage fees, and other miscellaneous expenses. Once you have all of that information, you can make a more informed decision.
Where to Source Niche Products
Once you have a product or a small list of products you want to sell, it’s time to start sourcing them. There are a few different ways you can go about this:
- Find a supplier on Alibaba or a similar platform.
- Find a supplier or distributor within the United States or Canada (recommended).
- Opt for drop shippers on platforms like Oberlo or AliExpress (if testing on Shopify)
- Purchase products in bulk from a U.S.-based supplier and have them shipped to an Amazon FBA warehouse.
- Find products at trade shows, garage sales, or online marketplaces like eBay.
The key is finding a reliable source that can provide high-quality products at a reasonable price. Make sure you are hyper-targeting a specific group of people passionate about a certain type of product or community.
Final Words
Your e-commerce businesses can take new heights if you manage to find the right niche products. However, finding the right product can be tedious. In some cases, it’s trial-and-error for newbies.
Luckily, with Elite Automation, you can take the uncertainty out of the equation. Since Elite Automation does everything from onboarding clients to managing and scaling your Amazon FBA business full time, you merely have to sit back and enjoy your passive income. Get started today! Another option is opting for an already-profitable (already established) e-commerce store. Get in touch today to begin your e-commerce journey.
