Did you know that TikTok has approximately 1 billion users globally? According to recent stats, the average TikTok user spends almost 850 minutes on this app every month.
TikTok was awarded the second position as the most popular app downloaded on iPhone in 2020. Additionally, it was the most popular downloaded app in the USA in 2021.
These impressive stats clearly indicate the popularity and acceptance of TikTok worldwide and the increasing demand to consume video content.
Using TikTok as a platform to boost ecommerce and sales can be a game-changing move. Millennials and Gen Z use TikTok to acquire easy and quick information on different tricks and tips, and there is no doubt that this app is providing convenience and entertainment.
Considering the potential of this app, recently, a TikTok Seller App was launched. This amazing app aims to help boost sales for your ecommerce retail store through several ways.
Continue reading to learn more about this app, opportunity, and its exciting features.
TikTok Seller App: What Is It?
Currently only available in Indonesia, the TikTok Seller app can help sellers manage their TikTok retail shops through their smartphones. It includes many features that cater to business growth: order management, product management, marketing, customer service, seller education, data analysis, and campaign registration.
Simply put, this app promises to manage different aspects of product listings in a dedicated, safe, and convenient space. From tasks such as product marketing to inventory management, everything is possible via the TikTok Seller app.
This app was initially available for iOS devices only, but in January 2020, it was launched for Android users as well.
Interestingly within just two months, the app received quite a positive response. According to a report, the TikTok Seller app has already received a rank of 42 in Google Play’s Top Shopping list.
Additionally, the app’s Android version has gained 17,000 installs, while its iOs version will also exceed 1,000 installs soon.
This is an exciting bit of news from TikTok, and according to the company, the app is only available in Indonesia because that’s where it is running its pilot programs for the time being.
That being said, the app does promise to launch worldwide in the near future.
How Will This App Help TikTok Users and Their Ecommerce Stores?
TikTok is undoubtedly a fantastic platform that makes it easy for brands to connect with their audience and target new audiences! Furthermore, it is wise to use this platform to develop new ecommerce experiences and reach new viewers and potential customers. This app helps retail stores reach out to their potential buyers and provide them a smooth shopping experience through a simple touch on the screen.
What’s more, the app is still in its development stage, but promises to evolve and offer live shopping streams, highlight and promotional items in clips, and different aesthetic product listings. There is a lot to the app and features that are yet to be unveiled.
The “highlighting” feature helps sellers promote their products in different TikTok videos and give the users a direct link to reach the specific pages on their website.
Moreover, the Live shopping experience allows new sellers and brands to showcase their product line and share links to their product pages to purchase.
This feature also gives sellers access to different ad formats. As a result, it helps them target buyers through personalized content and videos and increases the chances of sales/conversions. Moreover, this feature also works great for effective lead generation.
This app promises to provide a smooth ecommerce experience to customers and a valuable platform for sellers to market their products to the right audience.
What Else Should This App Offer?
Since it’s just the start, it is unfair to expect the app to provide all the features demanded by a seller or merchant. However, there should be unique monetization tools on the app so sellers can increase conversions from many of this platform’s features.
Moreover, features to evaluate consumer trends and competition will help sellers curate successful marketing strategies.
The TikTok Seller app should also offer different payment options for users who want to pay directly through their TikTok account. This addition will also help make the overall shopping experience quick and convenient.
Additionally, instead of allowing every retail store to seize this opportunity, TikTok should create a specific filter so that only qualified retailers can promote their products. Because TikTok is already semi-saturated with so many users, adding too many retailers may create unnecessary confusion and a decrease in overall quality, leading to less users actually benefiting from this app.
What Can We Expect?
As an ecommerce store owner, your primary goals are to increase sales, earn more profits, gain customers, reach new audiences, and stand out amongst competitors. In this highly competitive world, achieving these goals can become challenging. But with different online opportunities available now, it is far easier to connect brands with target audiences than even just a decade ago.
TikTok is an app that young people easily resonate with and spend the most time on. Users hop on severa. times a day for entertainment, recommendations, and oftentimes, education and tips.
If you want your ecommerce store to increase sales YoY, remain relevant, or gain brand awareness, venturing into new platforms is the best way to stand out – especially if you can be an early adopter.
And that is why joining the TikTok Seller app is the best move you can make in the near future, when it is available for download, that is. While there is no recent news of the app’s worldwide launch as yet, expect it to come soon and keep an eye out for it.
Final Words
The TikTok Seller app is a wonderful initiative TikTok took. While this app is only available in Indonesia right now, it aims to become available in all countries in the near future and help ecommerce owners increase growth in their businesses.
This app has some exciting features, such as live-stream shopping and promotion of taggable/linkable products through clips. These features are designed for sellers to conveniently reach their audience and new relevant audiences, and help over one billion users view many of their favorite products in one platform.
