By: Katie Melissa | August 24, 2023
August 24, 2023
Walmart recently introduced a new feature called the Pro Seller badge, aimed at highlighting the best-performing sellers on their e-marketplace. This digital badge is prominently displayed next to the sellers’ business name on various pages of Walmart’s website, including search results, item pages, and the shopping cart.
By showcasing this badge, Walmart aims to build customer trust and credibility, ultimately resulting in higher conversion rates for qualifying sellers. Currently, only a select few out of the 60,000 merchants on Walmart have earned the prestigious Pro Seller badge, making it an exclusive symbol of excellence that other sellers strive to achieve.
For Walmart merchants, the Pro Seller badge offers several benefits. Firstly, it helps sellers increase their visibility on the platform. Listings with the Pro Seller badge are designed to stand out in search results, attracting more attention from potential customers. Additionally, the badge serves as a signal to shoppers that the seller has consistently provided excellent shopping experiences, including on-time delivery and hassle-free returns. This assurance can significantly influence purchase decisions. It is important to note that unlike Amazon, Walmart does not currently prioritize Pro Sellers in search rankings. Shoppers have the responsibility to assess sellers based on visual cues within search results.
To qualify for Walmart’s Pro Seller badge, sellers must meet specific high-performance standards. These standards include maintaining a high on-time delivery rate of at least 95% and a low cancellation rate of 1% or less. Sellers are also required to participate in free online or in-store returns with no additional fees. In terms of product quality, at least 60% of their trending items must have a listing quality score of 50% or higher, as measured by factors such as content, discoverability, offer score, and ratings. Furthermore, sellers must adhere to Walmart’s marketplace policies and guidelines to ensure compliance.
Walmart provides a convenient way for sellers to check if they meet the criteria for the Pro Seller badge. By logging into their Seller Center account and visiting the Growth Opportunities tab under Analytics and Reports, sellers can access the Listing Quality Dashboard. Within this dashboard, the Pro Seller Badge section displays the seller’s status and the criteria they currently meet. Sellers may fall into one of the following categories: Not Eligible, Eligible, Badged, or Badged With Alert. Walmart reviews eligibility twice a month during their refresh cycle.
The Pro Seller badge represents an important part of Walmart’s efforts to establish credibility and attract both consumers and sellers to their platform. Similar to verified badges on social media platforms like Twitter and Instagram, as well as Top Rated Seller status on eBay, the Pro Seller badge signifies Walmart’s commitment to trust, professionalism, and quality service. Walmart acknowledges the need for continuous improvement and will monitor and adjust the badge criteria, approach, wording, and design to enhance the customer experience and increase conversions for qualifying sellers. Sellers are advised to monitor their performance metrics and eligibility criteria to ensure they meet the requirements and reap the benefits of the Pro Seller badge pilot program.
With the new Pro Seller badge, Walmart is providing a platform for top-performing sellers to gain recognition for their outstanding performance. This exclusive digital badge is a testament to a seller’s commitment to customer satisfaction, prompt delivery, and hassle-free returns. By displaying the badge alongside their business name, sellers can significantly enhance their visibility on Walmart’s e-marketplace.
This increased exposure in search results and product pages makes it more likely for potential customers to discover and engage with the seller’s offerings. The Pro Seller badge acts as a visual cue, immediately conveying to shoppers that the seller has a reliable reputation for delivering high-quality shopping experiences.
In contrast to Amazon’s approach, Walmart does not currently prioritize Pro Sellers in terms of search rankings. While Amazon’s algorithm considers various performance metrics to determine the placement of top-performing merchants, Walmart leaves it to shoppers to evaluate sellers visually. The Pro Seller badge on Walmart serves as an assurance to shoppers, indicating that the seller consistently delivers excellent experiences such as on-time delivery and hassle-free returns. By highlighting sellers with a solid track record of customer satisfaction, the badge acts as a trigger for potential shoppers to make their purchase decision with confidence.
To become eligible for Walmart’s Pro Seller badge, sellers must meet rigorous high-performance standards. Firstly, sellers need to maintain an on-time delivery rate of at least 95%, ensuring that the majority of their orders are delivered promptly. Secondly, sellers must maintain a low cancellation rate, with cancellations due to seller-related reasons not exceeding 1% within a 90-day period.
Additionally, sellers must offer free online or in-store returns for their entire catalog, avoiding restocking or return shipping fees. To provide customers with accurate and relevant information, sellers are required to maintain a high listing quality score for their trending items. Finally, sellers must adhere to Walmart’s marketplace policies and guidelines to ensure a consistent and trustworthy shopping experience for customers.
To help sellers determine their eligibility for the Pro Seller badge, Walmart provides a straightforward process through the Seller Center. By accessing the Growth Opportunities tab under Analytics and Reports and visiting the Listing Quality Dashboard, sellers can review their progress. Within the Pro Seller Badge section of the dashboard, sellers will find their current status and criteria they meet. Walmart offers four different statuses: Not Eligible, Eligible, Badged, and Badged With Alert. By regularly reviewing their performance metrics and eligibility, sellers can strive to meet and maintain the criteria required for the coveted Pro Seller badge.
The introduction of the Pro Seller badge by Walmart signals their commitment to establishing credibility and trustworthiness on their marketplace. Similar to the verified badges seen on social media platforms such as Twitter and Instagram, as well as the Top Rated Seller status on eBay, the Pro Seller badge differentiates sellers who consistently provide quality service.
Through continuously monitoring and adjusting the badge criteria, approach, wording, and design, Walmart aims to enhance the overall customer experience and, in turn, boost conversions for qualified sellers. Sellers are advised to keep track of any communication from Walmart regarding their eligibility and take full advantage of the benefits offered by the Pro Seller badge pilot program.
By earning the Pro Seller badge on Walmart’s e-marketplace, sellers gain recognition for their exceptional performance and dedication to customer satisfaction. This digital badge, displayed alongside sellers’ business names, distinguishes them from others as premium merchants. The increased visibility of the badge in search results and product pages captivates the attention of potential customers, effectively highlighting the seller’s credibility and trustworthiness. As a result, sellers with the Pro Seller badge are more likely to receive increased traffic and engagement, ultimately leading to higher conversion rates and sales.
While Amazon rewards top-performing merchants with higher search placement and visibility, Walmart takes a different approach. The Pro Seller badge does not directly impact search rankings on Walmart’s e-marketplace. Instead, it acts as a visual indicator for shoppers, demonstrating that the seller consistently delivers exceptional experiences, including on-time delivery and hassle-free returns. Walmart’s focus is on empowering shoppers to personally assess sellers based on the visual cue of the Pro Seller badge. Therefore, obtaining the badge is not only a recognition of outstanding performance but also a privilege that sets sellers apart, justifying the exclusivity and providing a competitive advantage.
Sellers aiming for the prestigious Pro Seller badge must meet specific high-performance criteria set by Walmart. These rigorous standards include maintaining a minimum on-time delivery rate of 95%, ensuring that the majority of orders are delivered promptly. Sellers must also keep cancellations due to seller-related reasons below 1% within a 90-day period. Offering free online or in-store returns, without restocking or return shipping fees, is another key requirement. Sellers must strive to provide high-quality listings for their trending items, with at least 60% of items scoring a listing quality of 50% or higher. Compliance with Walmart’s marketplace policies and guidelines is essential to maintain the badge.
To determine eligibility for the Pro Seller badge, Walmart offers a transparent process through the Seller Center. Sellers can log in and access the Growth Opportunities tab under Analytics and Reports. From there, they can navigate to the Listing Quality Dashboard and select the Pro Seller Badge section. This section provides sellers with an overview of their current status and the criteria they fulfill. Sellers fall into one of four categories: Not Eligible (needing improvement to meet the criteria), Eligible (meeting the minimum requirements), Badged (earned the Pro Seller badge), or Badged With Alert (currently meeting the criteria but at risk of losing eligibility). Regularly reviewing this information enables sellers to maintain their eligibility and continue reaping the benefits of the Pro Seller badge.
The introduction of the Pro Seller badge by Walmart demonstrates the company’s commitment to establishing a reputable and trustworthy marketplace. Similar to verified badges on social media platforms and top-rated seller statuses on other e-commerce platforms, the Pro Seller badge signals Walmart’s dedication to fostering trust, professionalism, and quality service. Walmart remains dedicated to refining and optimizing the badge criteria, approach, wording, and design to ensure the best possible customer experience and maximum conversion rates for qualifying sellers. Sellers should monitor their performance metrics and eligibility criteria to capitalize on the opportunities provided by the Pro Seller badge pilot program.
The launch of Walmart’s Pro Seller badge provides top-performing sellers with a significant opportunity to showcase their excellence. By earning this digital badge, sellers establish themselves as trusted and reliable merchants within Walmart’s e-marketplace. The Pro Seller badge is a visual representation of a seller’s remarkable commitment to providing exceptional customer satisfaction, including on-time delivery and convenient returns. With the badge prominently displayed alongside their business name, sellers gain enhanced visibility and exposure to potential buyers. As a result, sellers with the Pro Seller badge stand a higher chance of attracting engaged customers and driving conversions on Walmart.com.
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