By: Nick Varterian | August 7, 2022
August 7, 2022
Amazon’s Choice is a seal or badge that appears on products selling on Amazon. Having an Amazon’s choice badge on your product listing will give you an edge over competitors because it means the product is being sold at a lower price than other similar items, but also has high customer ratings. However, just because a product gets chosen as an Amazon’s Choice doesn’t mean it’ll stay there forever. If you want your products to be chosen on a regular basis, then keep reading to learn some tips and tricks you can use.
Amazon’s Choice Badge: What is it?
In a nutshell, the Amazon’s Choice badge is a way for Amazon to help customers make a decision on which product to buy. It’s also helpful for them because it helps them keep track of their best-selling products and identify what other items people are buying and what most customers are satisfied with based on a certain keyword or search term.
The badge appears on eligible products across the site in multiple places: when you’re searching, while shopping or browsing categories, on the product’s detail page, or when viewing your Amazon shopping cart.
One of the best ways to differentiate yourself in a growing competitive landscape is to get your products qualified for Amazon’s Choice Badge.
As the competition grows, it’s essential to differentiate yourself in a way that your customers can see the benefits. One of the best ways to do this is to get your products qualified for Amazon’s Choice badge.
The Benefits Of Having The Badge
You can earn more than a 10% increase in sales when you have this badge displayed on your product listing. This means more visibility for your brand and more conversions at checkout. You also get access to Amazon Prime free 2-day shipping and other perks like same day delivery or expedited shipping options if they’re available in certain locations around the world!
How Do You Earn The Badge?
There are two main requirements: (1) A minimum number of customer reviews per month; and (2) An average rating of 4 stars or higher overall customer reviews from within that time period. Other factors such as shipping speed and seller feedback also come into play.
This badge helps build social proof, gain customers’ trust and stand out in keyword searches, which all help prospects choose your product over competition.
As an Amazon seller, you need to get noticed. You’re competing against hundreds and thousands of other sellers who are trying to sell the same products as you. How do you stand out from the crowd?
The answer is simple: social proof. Social proof is a concept that states “the more popular something is, the more people will think it’s good or desirable.” The best way to build social proof is by having high customer ratings on Amazon and getting reviews for your products that show potential customers how great they are.
But what if there was another way? What if there was a badge that showed customers that your product was considered by Amazon as one of their favorites? A badge that gave them extra confidence when making their buying decision because they know it has been vetted by the experts at Amazon themselves!
What makes your product qualify for the Amazon Choice badge?
Amazon’s Choice badge can mean a lot for your product, whether you’re an ecommerce entrepreneur or a regular shopper. Some of the benefits include:
- Increased sales: Amazon’s Choice products are prominently displayed on the site and often appear first in search results, giving them an edge over other choices.
- Higher conversion rates and increased engagement from customers: Customers who click on Amazon’s Choice products are more likely to make purchases and stay engaged with your brand as they continue using the platform.
- Increased brand visibility: The badge is featured on product pages and linked to your seller account profile, so it creates more opportunities for people who may not have previously known about you to discover what you sell!
5 ways to optimize your products for Amazon’s Choice Badge
To get the Amazon’s Choice badge for your products, you need to take a few steps.
- Ensure your Amazon business is Prime-eligible (whether you choose Seller-Fulfilled Prime or FBA is up to you)
- Focus on the most relevant keywords to your audience that would accurately describe your product. Remember, you can earn the Amazon Choice badge for multiple keywords.
- Generate excellent customer ratings and testimonials.
- Optimize product listing page as much as possible (with keyword research, title, description, search terms, bullet points, etc.)
- Offer competitive pricing
Additional Checklist Items
- Use the product description to tell the customer how your product is different from the competition.
- Use the product description to persuade the customer to buy your product instead of the competition’s.
- Use the product description to answer any questions that may be on their mind about your specific item, so they are more likely to make a purchase decision in favor of yours rather than someone else’s.
How to Earn Positive Reviews From Customers
Earning customer reviews is not easy, especially on Amazon. The most effective way to earn reviews from customers is through product quality and service, but there are some other ways to encourage customer feedback.
- Provide excellent customer service
- Ask for feedback
- Respond to reviews with a thank you or comment on how they can improve the product/service offering (if applicable)
- Offer a money-back guarantee if the product is defective or doesn’t work as advertised
- Offer a warranty on your products so that customers feel secure purchasing from you again in the future
- . Provide an email address where people can send their questions whenever they want as well as a phone number where they can talk directly with someone who knows everything about this specific topic
Use Sponsored Ads to Boost Sales and Visibility
Sponsored Ads are a great way to get your product in front of customers who are actively searching for what you have to offer. They’re also an opportunity to boost sales and increase your visibility on Amazon.
When a customer clicks on one of these ads, they will see your product at the top or right-hand side of their search results page. This makes Sponsored Ads particularly useful when it comes to getting exposure—because they show up organically in search results. The placement makes them feel more natural than other forms of advertising. For help with running Amazon Sponsored ads, get in touch with our Brand Management services team.
Having a Badge on Your Product Listing will Give You an Edge Over Competitors
Having a badge on your product listing will give you an edge over competitors. The badge shows customers the product has been vetted by Amazon, which means:
- You’ll get more sales.
- You’ll get more reviews.
- You’ll get more visibility and trust in the eyes of shoppers when they look at the item in their cart or for sale on Amazon (because it will be listed as “Amazon’s Choice”)
- You can also use this as a selling point on your Brand’s website.
Conclusion
We hope this article has helped you understand how to increase your chances of earning an Amazon Choice badge. The best way to ensure that your products will be successful is by optimizing all aspects of them online and off-line.
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